What is one great marketing idea that aligns with the theme of summer?
To help you with great ideas to market your business in the summer, we asked marketing professionals and business leaders this question for their best ideas. From leveraging summer holiday activities and observances to keeping children entertained during the summer months, there are several creative ways to align your marketing campaigns with summer themes to attract more customers to your brand.
Here are 10 great ideas for marketing your business in the summer:
- Leverage Summer Holiday Activities and Observances
- Build Content Around Summer Interests of Your Audience
- Create Summer-Themed Video Clips or Instagram Reels
- Update Your Brand Visuals
- Organize Photo and Video Contests
- Adjust Your Prices Based On Temperature
- Make Special Offers That Will Only Last The Summer
- Get Involved in Local Summer Events
- Give Away Free Summer Swag
- Keep Children Entertained During The Summer Months
Leverage Summer Holiday Activities and Observances
Leveraging holidays and observances in line with the summer season is a great summer marketing strategy. Aside from your existing summer campaign, you can play your advertisements and offerings on theme with events like Anti-Boredom Month and International Friendship Day in July or Bad Poetry Day in August. Getting creative with the type of content you produce can greatly improve your audience engagement and drive conversion rates.
Georgia McBroom, Camper FAQS
Build Content Around Summer Interests of Your Audience
Consider what your target audience is doing or searching for during the summertime. Are they taking their children to the beach? Or are they planning a cross-country road trip? Are they looking for specific summer sales? Determine what your target audience finds intriguing or relevant over the summer and build your content around that. Then, perform proper keyword research to identify summer-related keywords that can help enhance seasonal traffic to your blog and social media. Incorporate those summer themes and buzzwords into your content while remaining relevant to what your audience is looking for. Doing so will increase interaction and allow you to promote relevant products and services to highly interested readers.
Consider incorporating a summer vibe into your CTAs as well. Changing your CTA from “Check this offer out” to “Don’t miss this summer deal” will make a huge impact in making it more interesting to customers in the summer spirit.
David Bitton, Doorloop
Create Summer-Themed Video Clips or Instagram Reels
A trending social media and influencer marketing strategy is creating 60-second video clips or Instagram Reels with a summer theme. Collaborating with nano influencers to create creative Reels near a local beach is a good idea. They can use or endorse your product or service while walking along the seashore, diving, or surfing is a great way to promote your small business.
Tim Hill, Social Status
Update Your Brand Visuals
For a strategy that aligns with the theme of summer, update your website and social media presence to reflect the season. In particular, use topical brand visuals. This form of branding resonates with how your audience is feeling, building crucial connections which drive repeat traffic. Forming this level of trust with your consumers makes them more likely to purchase from your store. After all, when a business looks and feels relatable, consumers will go out of their way to show their support. This is something that many major brands do, from Coca-Cola to Starbucks and IKEA.
Whether it’s the middle of winter or the height of summer, making a little extra effort to tailor the customer experience goes a lot way in how people perceive your business. The good news is, there’s no need to do a complete rebrand. Just a few seasonal items on your homepage, as well as a change in your background or color palette, is enough to show that your business is summer-ready.
Patrick Casey, Felix
Organize Photo and Video Contests
Photo and/or video contests are great marketing tactics, especially for summer. People tend to take more photos, prioritize fun, and travel during the summer months, making photo contests an exciting and interesting way for consumers to connect with brands and participate in various campaigns. For example, ask your customers to post photos wearing your product and designate awards and prizes for the most creative photo, the most interesting, and whatever you feel is best for your brand and messaging. This simple strategy is a great way to make your fans and customers feel more connected to your business; not to mention, they’ll also feel as though they’re valuable and influential.
Gigi Ji, KOKOLU
Adjust Your Prices Based On Temperature
One unique and fun marketing strategy during summer is adjusting product prices based on temperature. Give customers a 10 to 15 percent discount if the temperature exceeds 80 degrees. Or offer them rebates if the weather is a little too cold for summer. It can be a bit complex to run because you might need to always check the temperature for every customer interaction and re-calculate the cost of your products. However, you can simplify this strategy by making it a daily offer. Consider checking the temperature when you get your first customer of the day. Whatever is the result, use it as the sole basis of your discount until closing time. Do the same method for the next day and ensure you thoroughly explain the criteria to your customers to avoid confusion.
Allan Stolc, Bankly.dk
Make Special Offers That Will Only Last The Summer
One way to highlight the theme of summer is to run marketing campaigns with special offers that will only last the summer. From summer discounts to extra rewards on loyalty points, there are so many ways you can add some summer zing to your offers. Design these campaigns in bright colors, use words that prove that the campaign pays homage to the season, and if possible, even add some design elements to your product or service so that they match the theme. Always remember to put an end date though. By putting an end date to the campaign, you coax your customers into taking action as urgently as possible.
Mary Jurgensen, Gary and Mary West PACE
Get Involved in Local Summer Events
There are always plenty of summer events taking place in communities across the country. And as a business owner, you should definitely get involved in these events. Doing so will not only increase brand awareness, but it will also help you build relationships with people in your community. For example, if there’s a Fourth of July parade taking place in your town, consider sponsoring a float. Or, if there’s a summer concert series, see if you can set up a booth to promote your business. There are endless possibilities for getting involved in local summer events. And the more you do, the better off your business will be.
Danielle Bedford, Coople
Give Away Free Summer Swag
Freebies are effective in attracting consumers to purchase your products. Though they can be offered any time of the year, giving away free swag appropriate for the summer season adds value to the buyers. These giveaways excite people about the occasion and increase customer awareness as almost everyone goes out for summer. When they purchase something from your business, relay your gratitude by giving summer-themed gifts like tumblers, tea towels, and can coolers. Customers can use these items if they plan to go on hiking or stay at the beach.
Lilia Tovbin, BigMailer.io
Keep Children Entertained During The Summer Months
One great marketing idea/strategy that aligns with the theme of summer is to target parents who are looking for ways to keep their children entertained and engaged during the summer months. One way to do this is through targeted content marketing. For example, you could produce a series of blog posts or videos that offer parenting tips and ideas for keeping kids busy during the summer. You could also offer discounts or special deals on products and services that cater to parents and families.
Asako Ito, Divine Lashes