10 to 1 Public Relations, a leading public relations firm offering strategic communications services, has been recognized as North America’s Most AI Ready PR Agency by the 2025 Bulldog PR Awards. 

Judged exclusively by journalists, The Bulldog PR Awards recognize achievements in the PR and communications industry. 10to1PR’s Gold Award for Most AI-Ready Agency highlights the agency’s human-led approach and use of AI technology to best serve clients across North America. Judges recognized how 10to1PR implemented AI policies, conducted staff training, and developed IVY, a proprietary and custom AI-powered tool that enhances storytelling while maintaining data security.

“10to1PR’s approach to AI is built on creating meaningful outcomes for our clients and fostering trusted collaboration with the media,” said Josh Weiss, President and Founder of 10 to 1 Public Relations. “By blending technology with human expertise and the critical thinking skills of our talented staff, we ensure every interaction reflects our commitment to quality, security, and authenticity.”

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Early Adopters of AI

While many agencies are still debating how to integrate AI, 10to1PR took thoughtful and deliberate steps to incorporate it responsibly and effectively, starting in 2023. By integrating AI early and transparently, the company set a new standard for how PR agencies use AI technology to benefit both its clients and the media.

“10to1PR’s commitment is simple: to combine the best of AI innovation with the expertise and creativity of our team to deliver exceptional results,” said Weiss.

10to1PR didn’t set out to become an industry leader in AI.  Rather, it began researching, developing, and implementing AI tools initially out of a sense of fear about how AI would fundamentally alter the business landscape, including how companies might need or utilize public relations agencies in the future.

“The first challenge 10to1PR tackled was in relation to the threat that Deepfake images, audio, and video could pose to companies,” said Weiss. “With crisis communications being one of the services 10to1PR offers, we quickly became one of the first to warn of the business threat that Deepfakes presented and one of the first to set up processes and plans to help companies that unexpectedly came under attack.”

This strategy earned 10to1PR a page one search engine ranking worldwide for the term: Deepfake Crisis Management. 

IVY Powered by 10to1PR

10to1PR also built IVY, the company’s proprietary AI-powered tool that sharpens storytelling and amplifies results. Unlike off-the-shelf solutions, IVY operates as a secure, HIPAA-compliant, SOC 2 Type II certified closed system tailored to enhance a brand’s unique voice while keeping company data safe. Named after Ivy Ledbetter Lee, the father of modern PR, IVY represents the perfect combination of innovation and expertise.

“I wouldn’t call us an AI-first type of agency, we’re more AI-second since the critical thinking of our talented staff is first, and we simply put a lot of effort into building strong processes and support so that our teams can get the most out of our AI tools to benefit our clients,” added Weiss.  

Despite several requests from other PR agencies across the world to “rent seats” into IVY, the proprietary tool is only available to 10to1PR employees to assist its clients. 

The Emergence of GEO (SEO for AI)

10to1PR will soon be adding GEO (SEO for AI) strategies and services to benefit its clients. 

“SEO for AI is still the wild-wild-west right now, with lots of theories but little proof of what will work,” said Weiss. “10to1PR is close to launching several innovative strategies and tools to position our clients among AI search results. While not all of our ideas may work, we’re going to try several simultaneously until we identify what achieves the best results.”

Even with 10to1PR’s soon-to-launch GEO efforts, Weiss shared that earned PR, such as real, organic news stories and traditional press releases, will become even more important in the years to come as AI-based search requests continue to increase, and web-based search engines like Google continue to lose market share.

“AI won’t replace critical thinking and good storytelling strategies from talented employees, but strong, well-thought-out tools like IVY are going to let us take PR to an entirely new level,” concluded Weiss.

For more information about 10to1PR and its services, visit www.10to1pr.com.  To learn more about 10to1PR’s approach to AI visit https://10to1pr.com/our-approach-to-ai/ or to learn more about Deepfake Crisis Management and download a guide for effective preparation and safeguarding against digital deception visit https://10to1pr.com/deepfakes/