In today’s crowded market, having a sustainable mission isn’t enough — you need to amplify it. Public relations (PR) and media coverage are powerful tools to boost credibility, visibility, and trust in your eco-friendly brand. When people see your name in respected outlets, it validates your impact and gets more eyes (and wallets) behind your cause.
Here are 20 ways to use PR and news coverage to grow your eco-friendly business, while weaving in smart digital tools like GoHighLevel and growing followers for your TikTok to keep the momentum going.
1. Craft a Strong Brand Story
Your sustainability journey is your greatest PR asset. Journalists love human stories — how your brand started, what eco-problem you’re solving, and the positive change you’re driving.
2. Create a Press Kit
Include a polished company bio, founder headshot, key facts, and professional images of your products. Make it easy for journalists to feature you quickly.
3. Pitch to Green Media Outlets
Target eco-friendly blogs, environmental sections in mainstream media, and sustainability podcasts. They’re always looking for authentic green businesses to feature.
4. Issue Regular Press Releases
Announce milestones like new eco products, sustainability certifications, or impact achievements. A professional press release gives the media something concrete to publish.
5. Leverage Local News Coverage
Local outlets love hometown success stories. Pitch to regional papers or radio stations about how your eco business is making a difference locally and get more followers today.
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6. Share Visual Stories on TikTok
Create short, behind-the-scenes videos of your eco efforts — from recycling initiatives to packaging innovations. Boost your reach by building followers for your TikTok to give your content extra visibility.
7. Build a PR Calendar
Plan your outreach around environmental holidays like Earth Day, World Oceans Day, or Plastic-Free July. Journalists actively seek stories tied to these dates.
8. Collaborate with Environmental Influencers
Co-create content with influencers who share your eco values. Their audiences can help spread your story organically while adding credibility.
9. Showcase Real Impact Data
Report how much waste you’ve reduced, how many trees you’ve planted, or how much carbon you’ve offset. Hard numbers make your story newsworthy.
10. Get Featured in Business Publications
Sustainability is big business. Pitch your green innovation to outlets like Forbes, Fast Company, or Business Insider’s green section for industry credibility.
11. Use GoHighLevel for PR Automation
A CRM like GoHighLevel helps you organize journalist contacts, send follow-up emails, and automate press release distribution. It’s your secret weapon for consistent outreach.
12. Share Press Mentions on Your Website
Create a “Featured In” section on your homepage with logos of publications you’ve appeared in. Instant credibility boost.
13. Repurpose PR Content into Social Posts
Every time you’re mentioned in the media, turn it into a TikTok video, Instagram post, or LinkedIn update. Maximize each piece of coverage.
14. Partner with Nonprofits for Joint PR
Collaborate on charity campaigns or sustainability projects. It not only helps the planet but also attracts positive press attention for both sides.
15. Create Case Studies for Reporters
Offer journalists data-backed stories showing how your product reduces waste or energy use. The more evidence, the better the chance of getting featured.
16. Enter Eco Awards and Competitions
Winning (or even being nominated) for sustainability awards is a PR and link acquisition goldmine. Many awards come with press coverage baked in.
17. Host a Newsworthy Event
Organize a recycling drive, tree-planting challenge, or sustainability fair. Invite local media and influencers to attend and cover it.
18. Monitor and Respond to Trends
Use Google Alerts to track industry news. When relevant topics arise, offer expert commentary — journalists love quick, credible insights.
19. Leverage User-Generated Content
Encourage customers to share how they use your eco-friendly products and tag you. Authentic testimonials often catch journalists’ attention.
20. Track PR Results and Build Relationships
Use CRM tools like GoHighLevel to track which journalists opened your emails or responded. Build long-term relationships instead of one-off mentions.
Final Thoughts
Getting press isn’t about luck — it’s about strategy. By combining smart storytelling, consistent pitching, and relationship management, your eco-friendly business can become a go-to source for sustainability stories.
