November 14, 2022

Mary Sullivan

3 dos and don’ts of link building

So, you have a website or blog of some sort. You want to get started with link building. Or maybe you’re already doing it but not finding much success with it yet. Either way, you’ve come to the right place.

Below are some of the dos and don’ts of link building. Keeping them in mind will help you elevate your link building strategy and gain the most success out of it as possible.

Do: Go for Quality Over Quantity

Most things are better when you focus on quality over quantity. The best thing you can do when link building is to avoid trying to speed up the process or cut corners. Taking your time is important.

It’s also critical to make sure that both parties will benefit from link building before jumping into it without prior thought. Having standards is important.

Do: Engage in White Hat Link Building

White hat strategies involve creating content with the goal to acquire success naturally. Fortunately, there are many white hat strategies for building links. These include linking back to authoritative websites, guest posting, PR link building, and creating linkable assets.

Do: Be Patient

All good things come to those who wait, especially when it comes to link building. If you expect to see instant results overnight then, well, you’re going to be disappointed. And if you aren’t seeing results even after being patient, that’s a sign it’s time to work harder.

Don’t: Consider it a One-Off Project

We hate to say it, but link building is something you must continue doing, not simply doing it one time or stopping right after you begin to see results. If you want continuous results, you’ll have to continuously engage in the link building process. It’s easier said than done, but it’s well worth it if you do it right.

Don’t: Link to Low-Quality Pages

One of the biggest mistakes of link building is linking to websites that seem spammy or low-quality blogs. Sites with too many ads, typos, or with undesired content should always be avoided. Remember: link building to low-quality websites isn’t good for search engines, and it only makes you look bad.

Don’t: Be Afraid of Using a Link Building Service

Let’s face it; link building isn’t a piece of cake. It takes knowledge, time, and hard work. It isn’t impossible, but if you don’t have the time or interest in engaging the process yourself, you can always have someone else do it for you.

That’s exactly what link building services are for. They’ll do all the dirty work for you while you achieve the results, making it a win-win situation.


Link building can seem difficult, boring, and tedious to some people. However, once you get the concept down, it can be well worth the amount of time and effort you put into it. Follow the latter dos and don’ts of link building to get the most out of your hard work. Success is soon to come!