All too often, I speak with business owners who are fed up with their agency. While there are plenty of good agencies around offering great services, there are just as many (if not more) who are misleading and overcharging for their work. In this video, I’m going to set the record straight about three myths about SEO agencies and what you should look for in an agency if you’re in the market to look for leading SEO agency and want to avoid some of the common pitfalls that most people fall into when they’re choosing an SEO company.
Now, what happens when the myth is busted? In this week’s Friday’s Fave, we debunk three common myths of SEO agencies and their work. We’ll expose the big, fat truth behind these myths, revealing some mind-blowing results along the way…
1. I’d be a fool to hire an SEO agency
The myth: Hiring an SEO company is a waste of money, and they don’t perform any better than in-house teams. I can tell you that this is the most common myth in the world of digital marketing. Business owners think they can do their own SEO, or they can hire a freelancer, or they can even just wait and see if the search engines send them traffic naturally.
The truth: Many agencies are small businesses that are run by real people with real experience — not just employees of big firms who only do “cookie cutter” work. The key is finding an agency that is a good fit for your business.
You have no time to do it yourself – An SEO agency will save you a ton of time and headaches by doing all the work necessary to rank high in search engines. You don’t have time to learn everything there is to know about search engine optimization (SEO), so why not let someone else do it?
2. An SEO agency is like a superhero saving my website
The myth: An SEO agency will take over my website and make all the changes I need to rank higher in search engines.
The truth: While some agencies offer full-service packages, most work with clients to create custom solutions that fit their budgets and needs. It’s important to have a clear idea of what you want before you start working with an agency or freelancer so you can avoid any misunderstandings along the way.
It takes time for any website to start ranking well in search results and generate organic traffic/leads for your business. That’s why it’s important that your SEO agency has a long-term strategy that focuses on building and maintaining good relationships with search engines (which often means giving them what they want). In other words, they’ll build your website up over time so it can rank higher in search results without having to rely on black hat or spammy tactics.
3. SEO agencies are too expensive and only work with big budgets
The myth: Most agencies will cost thousands per month or more depending on your website traffic and other factors like keyword difficulty or competition level in your industry.
The truth is that it’s not easy to run an SEO campaign successfully on your own. You need the right knowledge, tools and experience to do it right. And if you don’t have these things, then you should consider hiring an SEO agency such as ours at iQ Digital Marketing.
