As long as there are products to promote and leads to chase down, marketing professionals can find a space to flourish in the modern world.
For a profession that relies heavily on the latest and greatest tech, marketing certainly has a consistently evolving set of pitfalls to address.
Thriving in what is undoubtably a competitive line of work means looking to the future and staying one step ahead of the curve.
For all you marketing professionals out there, a list of top tips for 2022 may be well-worth your consideration.
1. Micro-Influencers are Valuable Allies
Influencer marketing is a popular method of lead building, but it doesn’t always warrant the high costs, particularly for small businesses who may need to favor direct engagement rates.
Micro-influencers may be the way forward in this regard, and despite having smaller audiences, they might have a following that is far more likely to actively engage with product endorsements.
Funnily enough, some marketing professionals still scoff at the idea of influencer marketing, especially in its current iteration. The truth is, the global influencer marketing industry was worth a whopping $13.8 billion in 2021, and if social media channels continue to rise in popularity, this figure could skyrocket.
Brands who are able to connect with a handful of micro-influencers could benefit from a closer relationship than the macro counterparts, enabling them to focus their efforts rather than taking a blanket approach.
2. SMS Marketing Works
While the digital world has been the talk of the town over the last few years, it’s not the be all and end all when it comes to marketing opportunities.
Those who can successfully utilize business texting services in unison with their online efforts may notice a rise in lead conversion rates in no time at all.
An SMS is far more likely to be opened than a cold email that has the potential to come across as spam.
Finding the perfect balance between sending a personable and engaging message and irritating the customer is the role of the vigilant marketer. Achieving this through a channel with a high open rate could be the ideal entry point in forming meaningful connections with customers.
Stepping away from the potential impersonality of email marketing and moving toward SMS marketing, or at least, adopting a hybrid approach, could be a way to keep leads interested in an environment that lacks a human connection.
3. Tackling Social Issues to Make an Impact
While Twitter is famously a melting pot for all sorts of opinions, companies that are able to tackle social issues on the platform with grace and authenticity are still able to stand out.
Modern consumers expect the brands they buy from and interact with to be socially conscious and practice corporate responsibility, and this provides an opportunity for savvy marketing professionals to make a real impact.
Adopting a stance on pressing issues is typically quite risky, but it can (and probably should) be done.
Customers whose values align with the brand you are trying to promote may prove to be valuable leads in the future, so perhaps speaking honestly is the best way to move forward this year.
