People are spending an increasing amount of time online, for work purposes, leisure, shopping, or keeping in touch with friends and family. As such, perhaps the best way for your business to find an audience is by increasing your brand’s visibility online. Building a solid, trusted online presence can help you to build a customer base from all around the world, rather than just restricted to your immediate locale. Doing so might sound complicated, especially if you are new to the world of online marketing, but there are a few simple steps you can take to increase your brand’s online visibility.
1. Hire an online marketing agency
SEO, link building, content marketing; the terms and abbreviations used in the world of online marketing can quickly start to sound like a whole new language. If you feel that you don’t have the knowledge or confidence to craft an effective online marketing strategy for your brand, you could hire an online marketing agency like Click Intelligence to do it for you. These online marketing professionals will work with you to produce and implement a strategy to suit your needs and budget, offering services such as content writing and search engine optimization, all with the aim of increasing your views online. For instance, their team of experienced content writers will produce interesting and relevant blog posts aimed at increasing traffic to your web page.
2. Schedule social media posts
It’s estimated that over 3.8 billion people use social media worldwide, with users spending and average of 2 hours and 20 minutes per day on their various social media accounts. Considering this, a cheap and easy way to market your business is by regularly updating your own social media accounts with interesting and relevant content. Having active business social media accounts will also help you to converse directly with your customer base, making you appear more approachable as a brand. If you are daunted by the prospect of spending hours per day updating your social media accounts, an app such as later.com enables you to schedule posts ahead of publication. This means that you could spend only an afternoon a week creating and scheduling social media posts for the upcoming week, freeing up your time to spend on other tasks.
3. Collaborate with online influencers
Online influencers such as bloggers, Instagrammers and YouTubers are social media professionals who have established themselves as their own trusted brand on their chosen social media platform—endorsement from them will ensure that your business or product reaches a huge number of viewers online. Collaboration with an online content creator could take several forms. You could send samples of your products for a review on a blog or YouTube video, for instance. Or, if your chosen influencer is a YouTuber, you sponsor a video in return for an endorsement of your brand as part of that video. An app such as upfluence.com makes it easy for you to find and contact influencers who might be appropriate ambassadors for your business.