Marketing has long been one of the success pinnacles for many companies, leading to consistent growth, customer acquisition, and cash flow. Little to no business owners deny the importance of marketing, but efficiency might be of concern. Focusing on simple advertising tactics can provide short-term gains, but successful marketing is strategic, and that’s where many brands face issues. Modern marketing is complex, bringing creativity, data analysis, and various techniques together. From traditional newspaper ads to online methods, marketing has evolved into a network of approaches with colossal potential.
As an entrepreneur, you must pay close attention to strategic choices that can yield sustained results. Look no further—this article provides four enormous ways to prepare your business for a successful marketing marathon completion.
Strategy #1 – Start with brand-building visuals
Branded visuals are the backbone of any thriving brand, representing its strengths and value proposition across email, social media, and content marketing. Investing in branded visuals and design assets will set your company up for digital marketing growth. Elements like an appealing logotype, color palette, typography, and other graphic design materials will serve as a watermark for any marketing approach, both online and offline. Besides, it will make you more recognizable as you grow, positively influencing people’s first impressions, as they are based on brand color choice most of the time.
The good thing is that you can come up with branded guidelines and stick to them wherever you go. Tools like Depositphotos and VistaCreate can be your go-to platforms for building a unique visual identity. With the former featuring high-quality stock images and AI-powered editing tools like and the latter being a pocket graphic editor, you can create and use a brand kit to depict any visual as a consistent representation of your brand and offerings.
Remember to develop relevant, engaging brand elements that stand out visually and echo your values, philosophy, and mission. And most importantly, include image descriptions to rank your ads and website higher in search engines.
Strategy #2 – Focus on success-driven marketing
As a company owner, you’ve probably launched a marketing campaign once or twice. Each business has something specific that works for them exceptionally well. The chances are, you have this something, too. Try to find out whether it was:
- A social media ad;
- A simple outreach email;
- Printed and locally distributed flyers.
Identifying a successful tactic can help you turn it into something of strategic value, perfecting the method and scaling your business advertising methods that bring long-term benefits.
Whatever it is, analyze your past ad data to build future campaigns grounded in efficient aims and objectives. Identify and capitalize on top-performing channels while testing new methods. If the combination works, all the better for you. If new ways don’t show promising results, your working strategy can offset the negative impact and help you stay afloat. A priority to success-driven marketing will help you discover insights and build a perfect plan in the long run.
It’s always better to stay in touch and build a feedback loop with your sales and marketing teams to double down on experimental methods if they work. Or vice versa, swiftly opting out from them if they start going downhill.
Strategy #3 – Team up with micro and niche influencers
Joining forces with multiple micro-influencers is more cost-efficient than with mega-influencers. Besides, such cooperation can increase customer engagement by 60% and conversion rates by 20%, giving amazing sales value to businesses with less significant spending.
You can find many companies that offer their services in finding micro-influencers (those with a following starting from around 10k). Manually composing a list is also possible if you’re short on budget. Consider these two ways:
- Use the search feature and hashtags relevant to your product and target audience. Doing so will help you create a list of people, but it may not be enough to find your ideal contractors;
- Use the location feature to try to find influencers that are closest to you. You can then meet them in person to discuss the details of the potential partnership.
If you have a good following and people who generated content for you in the past (known as user-generated content) and fall into the micro-influencer category, try reaching out to them. Whatever method you use to find influencers, focus on creating meaningful, not overly promotional content. Work with each person to understand their style and design effective ads. Use affiliate links and unique discount codes to better track customer engagement and campaign results, drawing the necessary conclusions for strategic marketing choices.
Strategy #4 – Personalize business landing pages with visuals and interactive elements
Tailored landing pages (LPs) can tremendously help your marketing endeavors. This is especially the case when cooperating with influencers using social media promotion, which has been among the most effective combinations to drive traffic to landing pages. These pages always include calls-to-action (CTAs) with unique links, giving insights into customer engagement, demographics, and location and helping you scale your business more efficiently.
Your LPs must be unique and adjusted to each campaign, audience segment, and traffic source to meet users’ expectations and deliver the best outcome. Time-consuming as it might seem, there’s no reason to complicate the page with unnecessary elements. Essentially, you want LPs to represent your brand and revolve around brand colors, letters, and icons. You also want to include relevant images to help visitors complete the expected action (click the link, purchase a product, or provide an email address).
Also, don’t forget that you can reuse these LPs, including them in retargeting ad campaigns. It’s an effective, low-effort way to drive visitors back to pages with products they’ve previously interacted with but left without taking action.
Conclusion
Marketing can profit any brand, and yours is no exception. Focus on strategies such as brand-building visuals and success-driven marketing in the first place to lay a foundation for your sustained growth. Delivering an appealing visual impression and capitalizing on what works for you while constantly trying new ways will help you progress. Taking small but calculated steps will lead to consistent improvements and better payback than immediate, half-baked ideas. As they will compound over time, these proven methods will help you build a comprehensive strategy that results in greater customer acquisition and loyalty.
