If you are looking to succeed in a new business venture this year, then it is really important that you get the marketing just right.

Your marketing campaign is often the first impression that your potential customers will get of your product or service, and if it is a good one then it can mean a win for you. Conversely, if it is a bad one then it can take a lot of effort to turn that impression back around.

If you want your marketing campaign to be a success, it is essential that you don’t overlook graphic design – and here’s why.

Building Trust

Have you ever clicked onto a website and found that it looks shoddy, like something you might have made at school during an IT lesson? It doesn’t exactly fill you with confidence, does it?

Even if your business has nothing to do with IT or web design, having a well designed website that looks professional is key. In the digital world, your website is the equivalent of your offices. It is the first place that your customer really comes into contact with you and it is important that you make sure that it is clean and tidy – not dirty and strewn with old coffee cups.

A recent study showed that 94% of people wouldn’t trust a business if their website wasn’t up to scratch. And if your customers don’t trust you, they will probably go somewhere else.

User experience

Website design isn’t all about the graphics, it is also about the user experience. That’s marketing jargon for the way that someone feels when they are using your site.

If they can easily find the information that they are looking for, then they are much more likely to complete their transaction. However, if your website is frustrating to use then they will very likely give up and go elsewhere.

The ideal user experience will differ hugely depending on the type of business you have, and your targeted customer base. It can be hugely beneficial to speak to a graphic design specialist like Printingprogress to get some advice on how you can get the most out of your site. Specialist graphic designers will have lots of experience working with all sorts of different types of customers, and it is worth taking advantage of it.

Humans communicate visually

Humans create far more through images than they do with words. In fact it’s estimated that 55% of communication is visual. If you get your design right, you can tell your customers everything you want them to know about you, without them ever reading a word.

Graphic design makes you memorable

Humans communicate visually, and we are also more likely to remember visually.

A great example of this is the discount supermarket chain, Aldi. They (quite cheekily) design a lot of their product packaging to look very similar to well known brands. In the minds of the customer, this creates the idea that the Aldi product is of the same quality and they are more likely to buy it.