Having many different and diverse types of content is a great way to make sure that your business is one that people want to keep returning to. Content streams can help to inform your visitors and to build up their loyalty to you. The most important part of content creation is to diversify. There is no one channel that can manage to make your business a success. Rather it is the combination of several different channels that will ensure that you are a company that people want to deal with over time. Read on now for some very solid content ideas.
Write Guest Posts
Your content shouldn’t only exist on your own website. That’s why it helps to have guest posts on the sites of other blogs that you respect in order to build up a loyal fan base. Sometimes, you will have to pay a small fee to have guest posts, while at other times publications might actually pay you in order to write for them. Most of the time there is some sort of mutual benefit for both sides: they get content, you get those all important backlinks which help to boost your SEO score. For more help in getting backlinks to your site, check out the services available at Click Intelligence LTD.
Create a Podcast
Podcasts are constantly being touted as the next big development in content due to their massively skyrocketing popularity. The great benefit of a podcast for the consumer is that they can become a passive listener rather than an active reader. Make sure to create a podcast that gives food for thought when it comes to the types of service that your business provides. Just make sure to hire a proper producer so that your podcast sounds as professional as possible.
Build a Forum
You don’t necessarily have to be the one writing the content on your website. If you build a forum on your page, you can have your users generating content for you as well as creating a place that people want to visit. The important part is to make sure that you have moderators so that everything that is written about abides by guidelines of fairness and people don’t devolve into hate speech.
Do a Weekly News Round Up
An easy content idea is to do a round up of all the news that pertains to your industry. People want to know everything that is going on that relates to what they are interested in. By putting it all in one place, especially if it’s in a millennial-friendly listicle, people will be constantly revisiting your website, potentially driving up the amount of people spending money with your business.
Have Strong Opinion Posts
When it comes to great content, people aren’t necessarily interested in generic articles. Instead, it’s a great idea to have strong and declarative opinions that will get people excited about what you say. With any luck, you might even go viral, driving up traffic to your website tenfold.