In 2019, it was estimated that 3.1% of global electricity generation came from solar photovoltaic (PV) cells and arrays. By the end of 2022, that number is expected to cross the 5% mark.
Solar energy is gaining popularity for many reasons. PV panels are a mature technology and have been around for decades, so their reliability is well-established. Because of this, solar PV arrays can be installed on homes, businesses, and even utility-scale facilities.
Solar panels are cost-effective too. For between $15,000 and $25,000, you can install solar arrays that will give you clean energy for a long time. So, in addition to being cost-effective, they produce electricity without producing pollution, which makes them environmentally friendly.
Thus, it’s evident that the solar energy market is constantly growing. Reports suggest that by 2028, the value of this market will cross $1,000 billion. So, now would be the ideal time to grow your solar business. Before that, however, you need to establish proper marketing strategies. To do so, here are a few suggestions.
#1 Understand Your Product
It may sound obvious, but before you advertise your product or service to the public, you need to understand your product or service. You should be able to explain what it does and how it benefits the customer. You never want to come across as too salesy when marketing, but you also don’t want to be so light on details that people have no idea what you’re offering.
Many solar companies fall into the trap of just jumping straight into advertising before doing their homework. This can result in a bad product, wasted money, and the loss of valued clientele.
#2 Take an SEO-Friendly Approach
SEO is important for any business looking to grow its customer base, and solar panel businesses are no different. A well-planned SEO campaign can quickly deliver fresh new leads and customers to your doorstep. Plus, it creates good rankings within Google, which help your brand stay at the top of people’s minds.
Incorporate keywords like ‘solar panels’, ‘solar energy,’ ‘renewable energy,’ etc. into your blogs and website. Do so naturally such that the injection does not seem forced. Otherwise, Google might blacklist you.
Google is constantly changing its algorithm to keep its search results up to date. So, when you have many poorly placed keywords and bad links from websites with poor on-site SEO and off-site SEO, it should not be surprising when Google starts to drop your ranking.
#3 Don’t Do Everything by Yourself
Working with analytics and strategies by yourself can be tedious. So, don’t hesitate to hire professionals who can do all that for you.
Some companies specialize in solar marketing. Simple Tree Digital is one of them. They can help generate business leads for your company by analyzing competitor keywords, forecasting the organic traffic on your website, and coming up with the best measures you need to take to ensure successful campaigns. Without such help, it will be difficult for you to develop and execute effective marketing strategies, ultimately forcing you and your company to fail.
#4 Advertise On Social Media
Advertising on social media is a great way to get your company name out there, and it can also help you generate new leads. Social media advertising has become one of the most cost-effective ways for businesses to reach new audiences, expand their customer base and create trust among potential customers.
Much of what many businesses do these days on social media is, however, inapplicable for solar businesses. For instance, you can’t utilize influencer marketing to the extent many retailers or makeup businesses do. Solar energy or panels is solving a global crisis, which is why you can’t just bring in influencers to do the talking for you. You have to provide logical and scientific reasoning behind your social media ads.
Start by publishing explainer videos and posts on how solar energy works, why it’s so efficient, and how it helps ensure a carbon-free environment. From a more emotional angle, you can communicate the necessity of saving the environment and how using solar energy can ensure that. Doing all this properly will help you land interesting and effective social media campaigns.
#5 Target Other Businesses
Whether it’s a company looking to reduce its environmental footprint, or an entrepreneur seeking to improve the way businesses interact with their environment, there are several reasons why businesses are becoming more environmentally cautious. This allows you to target them as potential customers.
Direct your targeted advertisements toward these businesses and their top-level management. Through your ads and campaigns, show them why it’s vital to turn to solar energy if they want to ensure sustainable business practices.
So, if you’re looking to promote your solar panel or energy business, start by ensuring the above-mentioned points. Then, you can slowly incorporate more strategies as you grow bigger over time.
