As you are sure to know, lead generation involves attracting prospects to your business and then increasing their interest with the aim of converting them into customers. Generating high-quality leads can be challenging for any type of business, but it is arguably even more difficult for startups.

However, as long as you know the best ways of going about generating leads, there is no reason why your startup cannot get the contact details of prospects and turn them into valued customers.

Here are five great ways that you can start generating leads.

1. Use Lead Generation Automation Tools for Your Social Media Channels

Social media platforms are excellent places for advertising your business and connecting with potential prospects. You can use ads to drum up business. But one of the most effective ways of generating leads is to use an automation tool.

For instance, when you use a LinkedIn lead generation automation tool, you can connect with prospects without having to go through the lengthy and mundane manual process to contact them.

You can run multiple connection campaigns at the same time and set up an unlimited number of follow-up messages to generate leads and increase your conversion rate.

2. Use Lead Magnets

Lead magnets work like this: you offer something for free in exchange for a prospect’s email address, or other contact details. Lead magnets can be things like e-newsletters, e-books, free trials, video content, and software tools. In fact, the list is almost endless.

By offering something of value for free, such as a webinar that teaches life skills or a guide that educates about global warming, you can quickly gain quality leads.

To achieve the best results, you should place lead magnets on the landing page of your website or app.

3. Use Online Ads

Online advertisements are sure to be a part of your startup’s marketing strategy. They can be particularly effective on social media platforms.

Your ads should link to your website or app. The aim is to get more visitors to your landing page, where they can then engage with lead magnets or complete calls-to-action that can capture their email addresses.

But for online ads to be effective, make sure you come up with a killer ad strategy. That means using the right vocabulary, ensuring the design is engaging, using the right visuals, and creating brand awareness.

Spend time researching how to craft great online ads so that this method can be as effective as possible.

4. Build a Superb Landing Page

Regardless of the methods you use to generate leads, the main aim is to get prospects to your website or app’s landing page. So, do not overlook how important having an attractive and engaging landing page is.

The more professional, informative, and usable your landing page is, the more you will get visitors completing calls to action and engaging with lead magnets.

Make sure your landing page, and the other pages of your site, utilize UX and UI design methods. You need to consider numerous things, including fonts, visuals, space, colors, and more.

It could be worthwhile hiring a UX and UI expert to ensure your website or app is as engaging and easy to navigate as possible. In turn, that will transform more prospects into leads and more leads into conversions.

5. Set Up a Referral Scheme

One of the best ways of generating new leads is to introduce a referral scheme. Sure, you will need to first generate leads before you can use a referral scheme. But as soon as you have a good number of leads, you can pursue this course of action.

Referral schemes work by offering your existing customers something in return for recommending new visitors.

For example, you could offer a discount on your product or services or a gift card for a company like Amazon.

Recommendations are beneficial to any business. By tempting your existing customers with incentives, you can quickly capitalize on the word-of-mouth method and generate strong leads quickly.

Wrapping Up

To successfully generate leads for your startup, you need to utilize multiple methods. So, get started by:

• Using lead generation automation tools for your social media channels.

• Using lead magnets.

• Using online ads.

• Building a superb landing page.

• Setting up a referral scheme.