Despite investing time and money into an attractive website, it might be failing to generate much traffic. As a result, you might receive little or no return on your investment, which can be disheartening.

There are many reasons why your site might not be attracting many visitors, but it is possible to fix a problem. Read the following five reasons why your website isn’t getting traffic and what to do about it.

1. A Lack of SEO Tactics

Google will often serve as a primary source of web traffic. However, ranking on page one or two of the search engine can be no simple task. To enter the top ten results for powerful keywords, you will need to embark on various search engine optimization (SEO) tactics. For example, you will need to publish SEO-optimized content, set-up an XML sitemap, and develop an effective link building strategy.

If all the above sounds complicated, don’t despair. Instead, turn to the professionals for a custom SEO audit for your site. It will identify the changes you need to make to your landing pages to rank higher in the search engines and grow your web traffic.

2. Limited or Low-Quality Content

If you have limited content on your blog, or are publishing low-quality articles, your target audience will not have a reason to visit your site. To increase your presence in Google and secure a larger, loyal readership, you must regularly publish high-quality blogs.

The more blogs you publish, the more traffic you will generate. Google also values freshness, so aim to post at least 11 articles onto your site each month to rank higher in the search engine results pages (SERPs).

It is also essential to diversify your content to establish a loyal readership. For example, you should publish a mix of:

• How-to blogs

• Listicles

• News articles

• Opinion pieces

• Case studies

• Videos

Grab your visitors’ attention by writing short paragraphs, emphasizing facts with bold and italics, and incorporating images, statistics, and multimedia. The more informative and entertaining your content, the more likely it will be shared by your visitors.

3. Poor Content Promotion

If you have published many high-quality blogs on your website and still aren’t generating much traffic, it could be due to poor promotion.

SEO-optimized content will likely help you to receive a steady flow of organic traffic. However, the right marketing tactics could increase web visits and grow your readership.

For example, you should:

• Share your blogs on social media or run a paid ad

• Incorporate articles in your email newsletter

• Build powerful backlinks to a blog

• Submit a post to a popular news aggregator

• Answer forum questions and suggest your URL

• Pay to appear on a promotion network like Outbrain

Follow the rule of thumb of spending 20% of your content marketing time writing high-quality blogs and 80% on promotion.

4. A Bad User Experience

While your site might feature an attractive layout and compelling content, the user experience (UX) could be letting it down. If a website isn’t mobile-friendly and features poor navigation and slow page speed, it will rank lower in the search engines and users will fail to return to a site.

Google will rank your site higher for specific keywords if it features a responsive design and easy navigation. Plus, you would be wise not to install annoying pop-ups to avoid penalization. Again, an SEO audit can identify where you are going right or wrong, which can boost your ranking and drive a flurry of traffic to your site.

5. No Social Media Presence

Social media can be a powerful platform for traffic generation. If you are not running a marketing campaign on the likes of Facebook, Instagram, and Twitter, you may as well shut down your website for good.

Sharing a post on the popular platforms could send hundreds or thousands of visitors to your site. Take the time to build a presence on various social networks. The more followers you gain, the more web traffic you will receive.

To do so, avoid continually publishing self-serving posts and focus on:

• Sharing insightful articles from reputable sites

Launching fun contests

• Asking questions

• Share videos

• Posting high-quality images

By following the above social media tactics, your followers will be more likely to click on your articles or engage with an advertisement.

So, if you want to grow your web traffic in 2020, you must optimize your web pages, develop an effective content marketing strategy, improve the user experience, and grow your social media presence.