January 06, 2021

Nick Brown

5 things every new business needs

If you’ve decided to start a business in 2021, you may just have picked the best possible time for the venture. After all, there’s no better time than the present to take your business’ fate into your own hands and start working towards something big.

But before you launch yourself head-first into your business, take into consideration these five things every new business needs. Taking care of them first will certainly make your future less stressful.

1. A Sound Business Plan

The first step in starting a business should always be mapping out a business plan. This is a less glamorous part of the process, but it is definitely a very necessary one.

Your business plan, if written out correctly, will help you make all the major decisions along the way. It should outline your goals, the resources you have at your disposal, your target audience, and so on.

Pour some time and effort into this plan, and you’ll save yourself plenty of headaches down the line.

2. A Clever Marketing Plan

The other plan your new business needs is a marketing plan. It should be in line with your overarching business plan and map out the marketing channels you want to use to reach your target audience.

Bear in mind that as a new business, you will likely not have either the time or the resources to invest in dozens of marketing channels. To get the best results, choose the ones (or just the one) that you’ve found will work best.

Read up on what businesses similar to yours do in terms of marketing, consider your target audience, and start with the channel that’s likely to yield the best ROI. Don’t feel any pressure to start doing multichannel marketing right off the bat – there will be time for that later.

3. A Lead Generation Plan

Technically, there is one more plan you should outline before you begin: a lead generation plan.

While it’s somewhat similar to your marketing plan, it should go into more detail regarding how you’re going to attract new customers. Are you offering a free trial? Free shipping? What is it that makes you unique and helps you stand out amongst your competitors?

You can change this plan as you go along. As you learn more about your target audience and the things that make them tick, you’ll have ideas on how to change your lead generation plan and the ways in which your brand interacts with leads.

Try out different strategies, note which ones work best, and try to improve on the ones that yield the best results and customers.

4. A Fantastic Website

In 2021, you naturally need to have a website. That’s your online calling card, your digital space where your customers and clients can find you and browse at their own leisure.

How you want to go about designing this website is something we would need a whole lot more space to discuss. So, suffice to say, you want to make it:

• Easy to navigate

• Eye-catching

• Easy to digest

• Appealing to your target audience

You also want to ensure the safety of the data you collect from your audience. That will entail a Privacy Policy, so make sure you use a good privacy policy tool to generate one. You will also want a reliable SSL certificate, and if you are an ecommerce website, you’ll need a whole host of other security measures as well.

5. Customer Service Procedures

Once your customers begin to interact with your brand, you will need to have a customer service line of communication established. Ideally, you want to offer them a chance to get in touch through multiple channels: email, phone, chat, etc.

You should also make sure to carefully consider the time zone(s) you will be available in. You can use a chatbot if you can’t be online or available at a certain time.

Also make sure to outline what your responses are for certain events. Don’t just wing it when something happens. Instead, have a prepared solution for all of the issues you can think of that are most likely to occur.

And while the customer may usually be right, don’t feel you need to change the way you do business just to be able to cater to someone’s specific needs. Go the extra mile, by all means, but only when you can, and not when you feel forced to do so by a dissatisfied customer.

Final Thoughts

Starting a new business will always be exceptionally difficult, and you will often find yourself wondering what made you want to do it in the first place.

However, if you look back on your business plan, you will soon remember what it is you want to achieve. Don’t let all the hurdles that are bound to come up bring you down. Deal with them as best you can, and enjoy your new entrepreneurial life.