Facebook is a humongous place with over 2 billion active monthly users, if you’re thinking about selling your brand, then this huge number is sure to give you wet dreams, but getting fame on Facebook isn’t as easy as it seems due to the robust competition. Even though it is hard to gain fame on Facebook, there are many businesses that are visually blooming on Facebook, their reason? They take time and make sure to post only the best of the best that can stop anyone in their tracks.
But how exactly do they create a high performing Facebook post? Are you looking for answers? Then you’re in the right place, here we’ll give you just 5 tips which can help you attain the likes you so desire.
Determine Your Goal and create a strategy
As the saying goes, “well planned is half done”; so before you post anything on your Facebook profile, you must plan and that planning involves determining your goals. Now your goals must be something like, “I want to get 1000+ likes on posts“, or “I want to increase my sales”, or “I want to gain more reach”, or something similar.
Also, while you’re determining your goals, you’ll have to categorize those goals into short term goals and long term goals so you can efficiently create a strategy that fits both short term and long term. But do remember that you mustn’t ever go for the board and unrealistic objectives for the short term goals and always stick to something you think you are capable of, otherwise you’ll succumb to unnecessary disappointment.
You must be thinking, “Okay. Cool, But how does it really help me gain more likes?”. Well, determining your goals is just the preparation, but this preparation will help you design an incredible post and also help in achieving more likes.
Choose an image with the right impact.
Once you’re done with determining your goals, it’s time to get started with the harder part, a.k.a choosing an image with the right impact (it applies for video posts as well). According to some studies it has been found that the photo posts with incredible visuals tend to be more engaging than the giveaways (surprising eh?), coupons, and links because nothing makes your audience stop their thumbs like a good picture.
But just having a good picture isn’t enough, you’ll need to pick an image that expresses your brand image and feeling to your customers, so always opt for images with colors and filters that fit your brand.
After you’re done selecting the image, add your brand logo to it only if you own the image. Speaking of owning the image, hire a photographer or an illustrator rather than taking an image from Stock images as they are often too easy to scroll past a.k.a not too unique.
Mess around with your creativity.
Now that you’ve found the image, it’s time to tinker with it and make it further breathtaking and informative. The first thing you’ll be doing is checking Facebook’s specifications and making sure that you can post high-quality images because nobody likes poor quality pictures. Speaking of quality, you can amp up the contrast and make your image pop out even more.
But since the majority of the check Facebook on phone, you’ll have to test and tinker your images on mobile phones so that the quality doesn’t drop.
If you’re designing the post of Facebook ads, then try split-testing or A/B testing so you can check-out how small changes in design affect its performance. If you’re new at using Facebook ads then split testing will be quite invaluable to you.
Use compelling incentives and CTAs.
After you’re done tinkering and testing the image to make it more interesting, it’s time to start writing, but do remember that Facebook images with more than 20% of the text tend to deteriorate the image quality so write most of the text in the captions area. You may think that writing captions are easy, but trust me, it isn’t– especially if you’re writing something that’s supposed to give you a big boost.
When you’re writing, you’ll have to ask yourself what exactly you want someone to do when they see your post (it falls in the planning section), when you write, you’ll have to add power Call-to-action (CTAs) words like “Please”, “Sign-up”, “Subscribe”, “Please help” and a bunch of other power words to get your customers to do what you want them to do.
The incentive is quite similar to CTAs but here you’ll have to give them a reason to drop a like on your post, to visit your page, or even share your post. Getting them to do that is possible if you give your customers some irresistible incentive like free membership or some cool products, then you can easily get your customers to eat from your hand (Evil laughter please) after writing a masterpiece worthy of a medal, you’ll have to add #hashtags because they help you gain more reach for free– remember to use at least 6-7 of hashtags related to your brand.
Pick the best time frame for posting.
After you’re done with everything, it’s time to post, since you’re posting for more likes, you’ll have to be careful about when you post that particular picture/video because if you post it at the wrong time or wrong day, you might have to unnecessarily suffer poor engagement, hence posting on time matters.
You’ll have to pick the timeframe with the maximum engagement to post, if you use Facebook analytics, you can easily figure out. But if you don’t, then there are plenty of other tools and blogs (including this one) that can help you out.
For Facebook, the highest engagement on Saturday and Sundays at 9 am, 1 pm, and 3 pm. You can post those given hours or figure it out yourself (better that way). Also! If you can optimize your post through SEO, it can perform even better.
Final note.
There are many other methods to get a lot of likes on your Facebook posts but the ones given above are the groundwork for receiving more likes, so follow them correctly and see the positive response on your posts.
