The field of Heating Ventilation and Air Conditioning (HVAC) currently holds a $120 billion market value.
Not only does this mean HVAC is alive and well, but there are plenty of competitors in the industry. The best HVAC companies get a competitive edge with their website.
An HVAC website should be well-designed, with some universal points that make them effective.
Here’s what you should look for in the best HVAC websites.
1. A Strong “About Us” Section
Every professional website needs a thorough “About Us” section. This is where an HVAC company sells itself and lets the public know why they’re the best.
The best HVAC companies take this time to tell their story, explain how long they have been in business, and create an emotional response in the reader. Owners should explain their background and why they have a passion for the HVAC business.
2. Clear and Deliberate Contact Info
It would surprise you to know how many companies forget to include contact information or make it hard to find. HVAC companies should make it as easy as possible for people to get in touch with them.
The best sites include contact information that is easy to find and thorough. At a minimum, the site should include e-mail, web contact, and phone number.
Today, Artificial Intelligence (AI) is becoming a core part of websites. Chatbot usage is growing at a more than 24% rate over the next few years. Including a chatbot allows customers to get questions answered any time of the day.
3. A Thorough and Informative Blog
Quality HVAC contractor marketing starts with a well-written blog.
A good blog will increase traffic, spread around powerful links, grow Domain Authority (DA) and Page Authority (PA), and more. This also is a strong tenet of brand-building and allows an HVAC company to speak authoritatively.
Visitors can learn so much about the company and HVAC as a whole simply by reading the blog regularly.
4. Customer Testimonials and Awards
Customers feel more comfortable doing business with an HVAC company that is proven. Having some glowing and verifiable customer testimonials displayed makes it easier for people to make a decision.
The best sites will also include any awards they’ve received throughout their time in the industry.
5. Quick Speed and Impeccable Design
Nothing will turn visitors off more than slow loading times. An HVAC website should be speedy, responsive, and most of all, useful. The website should also have a responsive design with an incredible user experience (UX).
Right now, 77% of people in the United States are smartphone users. Many people today prefer browsing the web on their smartphones as opposed to a computer.
This means websites today need to be mobile-first, and HVAC companies should expect this trend to continue over the years. A well-designed mobile HVAC website will get results and convey information in a way that shows up well on any device.
Study the Best HVAC Websites
These characteristics are universal with the best HVAC websites. HVAC companies that uphold the best standards will focus on these points and improving on them regularly.
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