New web design techniques and improvements are being introduced constantly and all of the best web development companies aim to stay ahead of the curve so that they can offer the most efficient and up-to-date design options to their clients.

What are the latest web development trends that you should know about?

Chatbots are helping to improve the customer experience

If you are on the internet it is almost expected of your business that you are online and available at any time of the day or night.

AI technology has been hugely influential in helping to improve the customer experience by answering frequently asked questions and guiding customers to the solution they are looking for.

AI Chatbots are definitely trending in 2022. They are becoming increasingly more sophisticated and adept at not only meeting the needs of those interacting with them but also evolving for the better when it comes to using the right language and information retrieval techniques.

Using these chatbots can enhance the customer experience and give your business an edge by being available 24/7.

A better mobile experience

The majority of internet users are using their smartphones to access these pages, and they don’t want to be hanging around waiting for a page to load, or for the viewing experience to be inferior.

Google first launched Accelerated Mobile Pages (AMP) back in 2015. This year, it is evolving to provide super-fast page loading and a great digital experience, thanks to various enhancements introduced.

Better voice search options

Another strong web development trend involves the use of optimized voice search. Although it was first seen back in 2011, it is now an established search trend that is expected to show stellar growth throughout 2022 and beyond.

Using intelligent search assistants such as Alexa and Siri has become second nature to many of us. More than half of us will use this option when searching the internet, and that number is only expected to grow.

A better interactive experience

Users always expect to receive a fast and responsive mobile-friendly search experience but they also tend to want more every time a new benchmark for standards is set.

To address these demands for more interactive experiences, Motion UI is becoming a trending web development. This front-end framework allows developers the ability to build a website that is more responsive and interactive than ever before.

Greater use of cloud technology

Serverless architecture is a really hot current web development trend. The use of cloud technology to run serverless architecture means that development and administrative costs are substantially reduced or eliminated altogether.

Using serverless architecture gives you the ability to run code for almost any type of backend service without having to worry about upgrading servers as the system expands and evolves.

All of the leading companies such as Google and Microsoft have already embraced the concept of serverless architecture and that is a trend that is only going to grow as more wake up to its potential.

These are some of the strongest web development trends in 2022 and there is no doubt that it pays to keep on top of these trends so that you can take full advantage of what they have to offer.