On average, businesses waste 14 percent of their revenue on documents and printing.
Printing materials are an integral part of most businesses, whether it be business cards, brochures, or even letterheads. However, printing mistakes can be costly and detrimental to a business’s brand image and business printing budget.
Here are some common business printing mistakes your company should avoid.
1. Incorrect Information or Typos
There’s nothing more embarrassing than printing marketing materials with typos or incorrect information.
Even if you have proofread and re-proofread your materials, mistakes can still happen. You should always ask for proof before having any printing done to ensure that there are no errors.
You can also hire professional printers by visiting this print shop.
2. Poor Image Quality
Images that are too low in resolution or blurry can make a business look unprofessional and cheap.
Printed materials that have images that are too low in resolution can look grainy and pixelated. The same goes for images that are too small or blurry.
The good news is that you can avoid this problem by investing in quality printing materials.
3. Choosing the Wrong Paper Stock
Paper stock is one of the most important factors in printing.
The type of paper that you choose can make or break your printed materials. It can affect the overall quality of your printed materials, as well as how long they will last.
Choosing the wrong paper stock can lead to a lot of wasted money and frustration.
4. Poor Design Choices
Design is important in printed materials. If you want your printed materials to look professional and cohesive, then you need to choose a designer who knows what they’re doing.
Not only should the design be aesthetically pleasing, but it should also convey your message effectively. The wrong design choices can end up costing you time and money in the long run.
5. Improper Alignment and Bleed
Your printed materials must be aligned properly. This includes the text and images on the page, as well as any borders or lines around them.
If you don’t pay attention to this detail, then you could end up with misaligned text or images that look sloppy.
You also want to make sure that there is no bleed on your page. Otherwise, the ink will seep off of it when printing.
6. Don’t Overprint
There’s a fine line between printing your materials in full color and overprinting them.
When you overprint, you’re essentially printing the entire page in color. This will cost you more money and can make your materials look cheap.
As a general rule, you should only overprint if you need to. This is often the case with photographs and pictures that have large amounts of color in them.
Avoid These Business Printing Mistakes
Business printing mistakes can be costly, but there are ways to avoid them. By ensuring that your design is clear and professional, you will prevent the need for costly reprints or customer complaints.
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