It takes effort and time to build a thriving business. As a business owner, your focus should be on how to improve your business relationship with your clients or customers. To achieve that, business owners should have an open mind and make use of new technologies and modern marketing strategies.
Markets are growing more competitive every day, and marketing and customer service have changed. Today, smart businesses are already leveraging the power of technology, specifically the Internet, in driving qualified leads and increasing revenue.
You’ll surely agree that customers are the lifeblood of your business. If you’re wondering how to improve your connection with your client base, this article is for you. Below are six ways to build a stronger connection between your business and its customers:
1. Use An Auto-Dialer Tool
An auto-dialer (sometimes spelled as auto dialer, autodialer, or auto-dial), like the Call Cowboy auto dialer, is a software or device that automatically dials phone numbers without human assistance. With the help of an auto-dialer software, you can now send out emails as well as texts. It works by taking your contact list, entering the relevant phone number, and then automatically dialing the appropriate number as required by the client. You’ll find many different types of auto-dialer software available on the Internet, and there are even some online training programs that will teach you how to use these tools.
To successfully set up your auto-dialer software, first you have to create a database that will contain all of your customers’ contact information. This database must be password protected so that only you and authorized users can see it. Once this database has been created, you can install the auto-dialer software to your database. The software will then prompt the customer for their email address and the desired phone number in which they want to receive their message. The software will then enter the desired number and the desired message into the auto-dialer system, and dial the number as per the client’s instructions.
2. Social Media Marketing
A good social media marketing plan can successfully reach a large number of potential customers. Twitter is the perfect social network site to utilize as it enables you to interact with a specific audience. Note that you can also use Facebook and Instagram for this purpose.
The following tips will help you make the most of your social media marketing efforts on Twitter:
Choose A Niche – First off, you should choose a niche that interests you in order to create a buzz around your business. If you’re into fashion, you can try to target teens. It won’t work if you’re interested in education or other non-fancy topics. For example, if you have a small clothing shop, you may want to send tweets with fashion tips.
Similarly, if you’re into home décor, you can target people who are looking for unique ornaments or affordable decorations. These are the types of audiences that you will need to target to get good traffic.
Use Hashtags And Relevant Keywords – To get the most out of your tweet, you should also use hashtags to attract more viewers. You can also try using relevant keywords in your tweets, which will help you rank higher for those keywords, and to drive the most targeted audience to your site or page.
Avoid Long Tweets Or Posts – Lastly, don’t make your tweets or posts too long. It’s better to stick to 140 characters, which can be easily accessed by your users. In addition to this, don’t post too often because this can push your followers away.
Note that the above-mentioned tips can also be used on other social media networking platforms.
3. Have A Live Chat On Your Site
Live chat has actually been around for many years now, but it’s only in recent years that companies have begun to fully embrace the idea of having a live chat on their websites. Live chat service combines the ability to instantly connect to a live person, share links, gather data, and store an entire chat transcript for future reference. It’s the perfect online service tool for someone who needs immediate online assistance.
Whether your customers are trying to make a quick call or need help understanding something, a good live chat service can be the answer. If customers are trying to work on a problem or just want to talk to someone from your business, a chat program can be invaluable. With live chat on your website, customers will never feel alone; they’ll instead feel that they can count on your business at all times.
Having a live chat is an excellent way to not only communicate with customers, but also to keep your staff informed and up-to-date about your company. Chat rooms are great for keeping a business in the loop, letting staff members know when something is going on with their accounts. Chat programs allow employees to check accounts without even leaving the office. A good live chat program can help keep your staff’s mind on the job and your customers’ queries at all times.
4. Develop A Mobile App For Your Business
A mobile application can do a number of things for a company, helping them find multiple new avenues of revenue generation. Today, almost every consumer is using a smartphone as their primary means of communication. It’s estimated that about 80% of the total population of today uses a smartphone to some extent. More so, smartphone owners can be found on social networking sites and chat platforms. With these latest technologies in hand, a business must have the ability to make use of these avenues of revenue generation in the shortest span of time.
Here are the things business owners can do with a business mobile app:
Provide Real-Time Information And Updates – Business apps can be used to provide real-time information about product prices, promotions, and offers. It can also be used as a tool to track customer feedback and to gather customer data for further analytics. By enabling users to download the application at any point in time and at their own convenience, businesses can ensure that they can track their customers’ buying patterns and understand the various factors that lead to the sales.
Create An Integrated Marketing Campaign – Further, the application can be used to help in creating an integrated marketing campaign. It’s done by monitoring the activities of each customer segment to ascertain the most lucrative campaigns and, thus, identify the right business opportunities.
Monitor Customers’ Spending Patterns – The application can also be used to monitor customers’ spending patterns by categorizing the various purchases made by users. Furthermore, they can be used to manage user profiles by assigning users unique username and passwords.
Track Browsing Patterns Of Customers – Apart from tracking the users’ location, mobile applications can also be used to track the browsing patterns of customers. Through this tracking, the business owner can determine which keywords and phrases are being used by a particular customer, and which leads are likely to be potential customers in the future. In other words, business owners can use this application to keep an eye on their brand image.
Deal With Negative Customer Feedback – In case a customer has a negative experience with a certain brand, the application can be used to identify the exact reason for the unhappy experience and help in re-evaluating the brand image.
5. Run Customer Satisfaction Surveys
Customer satisfaction surveys can help you identify what areas of your organization need improvement. For small- and medium-sized businesses, customer satisfaction surveys are invaluable. Surveys are also essential for those who are starting a new business. The information that these surveys provide is usually free. They allow you to gather insight into what your current customers are looking for. It can really be an excellent way to gauge customer expectations so that you can better fulfill those needs.
Here’s a look at some of the advantages that customer satisfaction surveys have over other forms of advertising:
Assess The Performance Of Your Product Or Service – For a business, customer satisfaction surveys are an excellent way to get feedback on how well your products and services are selling.
Improve Business Operations – With all of the information you can get about your customers, you can determine what they’re buying from you. If there’s a particular area that’s lacking in your business, it may be worth making a slight change. By listening to what your customers want and need, you can improve your business operations.
Gauge The Level Of Your Business’ Customer Service – Customer satisfaction surveys also allow you to gauge your overall service levels so that you can make adjustments where necessary.
6. Build An Online Community
From a basic business point of view, an online community is simply a group of individuals with a common interest or mission who use the web to communicate with one another. For example, a fashion industry community can be built with a number of individuals who have some common interests, such as fashion tips and product information.
In some cases, an individual who builds an online community may be selling their own product or service. Other times, there may be a common cause, such as a person’s own desire to start a business or they simply want to connect with others who share their same interest. Often, this type of community can be built through an individual website, or an online community or website.
From a marketing perspective, an internet-based community can be a valuable tool for developing a brand online. For example, if you’re looking to build a large online business community, you can use your existing business website to serve as your virtual meeting room.
You have the power to make the customer journey of your clients a better one, whether it’s as simple as using communication tools or as complex as building online communities and managing discussion forums. The more you implement the ways discussed above, the greater your chance of having loyal customers who will be your own brand advocates.