7 tips for businesses on improving mobile marketing
More than 5 billion people have a mobile device. No one can ignore the importance of these mobile devices when marketing.
Improving mobile marketing can make a tremendous difference in your business’ bottom line.
But that can be a little overwhelming when the digital, online world is constantly changing. With things going out and things coming in daily, you may not know where to focus your efforts.
We’ve gathered seven of the best places to work on your marketing strategies. Read on to find out what they are.
1. Social Media Marketing
Social media just continues to grow, both in the number of platforms and also in the number of users. This is the main place that you can reach your customers and find potential customers.
You want to meet customers where they are, so create content and campaigns based around these popular social media sites.
One way to do this is to do some research on your target audience and customers. This can be done by running test posts to see what gets the best response. Then you can cater all of your content to that.
It’s helpful to be present on all of the platforms that fit your brand. The more exposure you get on social media, the bigger your audience will be.
Social media should be your main focus in digital marketing.
2. Mobile-Friendly Websites
Very few people use a laptop or desktop computer compared to those who use mobile devices.
It’s important to keep that in mind when designing and building your website. The site should be as mobile-friendly as possible, since that is where many visitors will come from.
Mobile-friendly means that everything can be easily seen from the smaller screen. Nothing is more annoying than having to scroll side to side trying to read an article.
This also means that the site is optimized for quick consumption since it is likely on-the-go. Short, packed-with-information articles are key to bringing people back to your business.
3. Images and Videos
Because there is so much online and in social media these days, it’s absolutely critical to grab your audience’s attention right away.
The best way to do this is through captivating images, videos, and graphics. The more visually appealing something is, the more drawn to it we are. When we are drawn to something, we will try to see more by reading the caption or visiting the website.
An appealing image is crisp, bright, and has an attractive focal point. A popular video will be entertaining, give good information, and be visually appealing like an image.
The ultimate goal of a video or graphic would be for the customer to want to view it multiple times. This is why so many people have learned how to loop a YouTube video.
4. Text Message Marketing
The overarching goal of mobile marketing is to keep your customers in contact with you as often as possible. A relatively newer way to do that is through text message marketing.
This is when you send your customers information, coupons, or announcements through texts. The customer will have to sign up for the program in order to receive the messages. But it is important to make those messages count! Make sure you use a high quality text message marketing tool like ClickSend in order to ensure your messages make the biggest impact possible.
One really helpful trick to encourage continued interaction is to end each message with a call to action. This gives them something to do, like visit your website or stop by the store.
If done correctly, this type of marketing can promote a lot of brand loyalty.
5. Email Marketing
Another really popular way of communicating often with customers is through email marketing, which is the same as text marketing but through email.
Emails can be more full of images, videos, articles, and links. This gives you a great opportunity to show your brand personality. Add some emotion into these newsletters and let your audience get to know you better.
Building an email list is a great way to have some security for your audience. Social media accounts and websites have the potential to be hacked. If your accounts are taken, there may be no chance of getting them back.
An email list allows you to still contact your audience and give updates.
6. Optimize Searches
If you don’t want to leave finding new customers up to chance or an algorithm you didn’t create, working on your SEO is essential.
Search engine optimization (SEO) is when you increase traffic to your site through searches. This is a more natural way of reaching new people because they are already searching for things relating to you. You’re just making sure you are the answer that they get.
This is done through the use of keywords strategically placed throughout your content. The keywords show the algorithms how you relate to that search and push you up in the results.
SEO is so important to organically bring in people and boost your numbers.
7. Look Forward
We all know that the digital world is always changing. Every time we turn around, there is a new platform to join or a new way to receive information.
In order to have effective digital marketing, it is important to be looking forward at all times. Try to stay updated on new trends and figure out if they work for your branding. The digital age is a time for testing and trying things out to see if they fit.
Always having an eye toward the future keeps your business fresh and current. You want your name everywhere people are looking, so keep up!
Improving Mobile Marketing
Mobile marketing is becoming increasingly critical to every business’s success. The average American spends more than 5 hours on their phone each day. That is a lot of time you have to grab customer’s attention and promote your company.
Improving mobile marketing will lead to more sales and better customer retention. Spending the time to create good marketing strategies focusing on these areas will do just that.
If you want more business advice for the digital age, check out our other articles!