Most people have heard about search engine optimization, but what in the world is local SEO? In a nutshell, this kind of optimization refers to the branch that focuses on local search results. For example, think about what happens when you search for places to meet your friends for lunch. Because of local SEO, the results that come up are relevant to the restaurants near you rather than places to eat on the other side of the country. To better understand this kind of SEO, here is a list of eight essentials you should include in your local strategy.
1. Quality Content
What does your website look like right now? With SEO in general, Google prefers high-quality content. For local SEO, things are no different. Optimize tags and descriptions, and provide readers with something they want to know. In addition, make sure you include relevant and high-authority links.
2. Well-Defined Location Strategy
If you do not know how you are getting to where you want to go, how will you ever arrive? Think about the kind of business you are running and who you are trying to reach. In particular, what sets your location apart from other places? Reflecting on these factors can help you come up with best way to approach local optimization.
3. Understanding of Google
Despite all of the changes to the world of SEO over the years, Google still rules at providing the best answers to people’s questions. As such, understanding the ins and outs of what the search engine is looking for can have a big impact on your traffic. Make an effort to stay informed of best practices and keep your business listing with Google My Business up-to-date.
4. Voice Search
Sometimes, talking is so much easier than typing. Ever since the world met Alexa and Siri, voice-assisted search functionality has really taken off among consumers. Another way you can stay on top of the game is by optimizing your content for Google’s featured snippets which incorporate voice search when displaying results.
5. Local Keywords
Figuring out keywords that are specific to your location is a major part of drafting your local strategy. Think of words that might relate to your company’s city, town, or region, and include common landmarks. For example, if you own a taco shop near the Redwoods, consider keywords like “Tacos near the Redwoods.”
6. Local Search Ads
Have you ever noticed local ads pop up when you enter a web search? If you are like most people, the answer is probably “yes.” The reason for this is because businesses are increasingly turning to Google Ads to promote their products and services. As wonderful as organic SEO may be, it might not be in your best interest to rely on it 100%. Consider investing in ads alongside SEO efforts to keep up with competitors.
7. Mobile Compatibility
As technology advances, an increasing number of consumers are turning to mobile devices to access the internet. As they do, they are making more online purchases this way. For this reason, you need to include mobile compatibility in your local SEO strategy. There are numerous ways you can do this. From optimizing the layout of your website to making phone numbers clickable via a cell phone, you can improve the user experiences of those who access your site from mobile devices.
8. Relevant Business Category
Another aspect of your local strategy that you need to consider is your business category. When it comes to local SEO categories, there are literally thousands you can now choose from. Therefore, it is imperative that you find one that not only makes sense for your company but also one that people are searching for.
Optimizing your company’s website for local search can drastically improve the number of visitors you see. To make the most out of your marketing efforts, include these essentials in your strategy.