A new study reveals that Arizona ranks sixth nationwide for online searches related to employability and professional growth in 2025.
The research by e-learning platform, eLearning Industry, analyzed state-level search data from Google Keyword Planner for keywords such as “career development courses,” “leadership development program,” “online professional development courses,” “courses professional development,” and other related terms. The study compared total searches to each state’s population to determine search interest per 100,000 residents.
Arizona ranks sixth, with 233 searches per 100,000 residents for employability and professional development topics, which is 29.4% higher than the national average of 180. The Grand Canyon State recorded a total of 17,900 searches from a population of 7,691,740.
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Looking at the study, a spokesperson from eLearning Industry commented:
“The data highlights a growing trend in Arizona among Americans seeking to enhance their skills and remain competitive in the evolving job market. With technology and AI reshaping industries, upskilling is no longer optional; it’s essential.
“From online certifications to leadership and professional development courses, this surge in learning interest suggests a strong national focus on employability, adaptability, and lifelong learning in 2025.”
Table for Extended Results:
| Top 10 U.S. States Most Interested in Increasing Employability in 2025 | ||
| US States | Searches per 100,000 Residents | Rank |
| Texas | 408 | 1 |
| New York | 270 | 2 |
| Connecticut | 262 | 3 |
| Colorado | 245 | 4 |
| Oregon | 236 | 5 |
| Arizona | 233 | 6 |
| Illinois | 226 | 7 |
| Maryland | 220 | 8 |
| Ohio | 209 | 9 |
| Delaware | 207 | 10 |
The study was conducted by eLearning Industry, a global destination for eLearning professionals, offering insights, best practices, and research in the field of education and digital learning.
Methodology
The study used Google Keyword Planner data to analyze 12 employability-related keywords, including “career development courses,” “leadership development program,” “online professional development courses,” and “courses professional development,” across all 50 U.S. states. Search volumes were standardized per 100,000 residents using 2025 population data to rank states by employability interest.
Data Sources:
● Google Keyword Planner
● Research Data →
https://docs.google.com/spreadsheets/d/1TosuodFlbMH9m8Umw8MPXcMm-ive8JPPuIQS2WdQj98/edit?gid=0#gid=0
● Study By →
www.elearningindustry.com
