In an effort to support communities across the country during this unprecedented public health crisis, the American Hotel and Lodging Association (AHLA) in partnership with the Arizona Lodging and Tourism Association (AzLTA) launched the ‘Hospitality for Hope’ initiative to connect hotel properties with the health community and support as the COVID-19 public health crisis grows.
The newly launched initiative has identified over 6,500 properties nationwide located in close proximity to established health care facilities that are at the ready to assist government efforts and work with the U.S. Department of Health and Human Services (HHS), in coordination with the US Army CORPS of Engineers and local emergency management and public health agencies.
“‘AHLA’s Hospitality for Hope Initiative’ is just one of the many ways that our hotels are helping those in need in our communities during this time of crisis,” said Kim Sabow, President and CEO of the Arizona Lodging and Tourism Association. “We look forward to working with all interested parties, including local and state officials, and the federal government to find innovative solutions to make it through this critical time together.”
To help match and streamline the process for willing hotel properties to connect with federal, state, and local governments, AHLA is working to create a national “AHLA’s Hospitality for Hope Initiative” database at the federal level with HHS, as well as at the local level with industry partner state associations. Local, state and federal government officials will be able to search for willing properties based on geographic location.
“As an industry of people taking care of people, the hotel industry is uniquely positioned to support and help strengthen our communities and first responders who are on the frontlines of dealing with this ongoing public health crisis,” said Chip Rogers, AHLA president and CEO. “Hotels have always been an active member of our local communities, and this time is no different. AHLA, in partnership with our partner state associations, are proud to work on behalf of our member companies to facilitate partnerships with federal, state and local governments to support the health community during this critical time.”
Hotels interested in joining “Hospitality for Hope Initiative” can volunteer HERE.