The newest episode of the AZ Big Podcast with Michael & Amy has officially dropped. Episode 176 features Jacqueline Keidel Martinez, president of Digital HQ and founder and CEO of Lyra Communications, who talks about building your personal brand to stand out in the job market.
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Jacqueline Keidel Martinez
Jacqueline is a strategic communications leader with nearly 15 years of experience in building connection, reputation, and trust between brands, executives, and their most important audiences. Through her public relations and communications expertise, she develops and executes modern brand-building strategies for Fortune 500 companies and fractional arms for global agencies Digital HQ represents.
Jacqueline brings executive-level experience leading communications teams for the largest full-service marketing agencies in Arizona and Fortune 500s. Her body of work includes creating and executing public relations and social media strategies for globally-recognized organizations and standout national and local brands, such as Mayo Clinic, United Nations, Arizona Office of Tourism, Arizona Lottery and EoS Fitness.
Prior to Digital HQ, Jacqueline led external communications at PetSmart Headquarters, where she modernized the company’s approach to public relations and developed corporate strategies that increased brand exposure, enhanced corporate reputation, and drove a 70% increase in PR revenue.
In an era of endless content consumption, she integrates digital and traditional communications to bolster Digital HQ’s clients’ awareness, credibility and significance in an ever-changing landscape.
AZ Big Podcast
Hosted by AZ Big Media Editor in Chief Michael Gossie and Publisher Amy Lindsey, the AZ Big Podcast takes you behind-the-scenes of some of the most compelling storylines in the Grand Canyon State. The AZ Big Podcast features guests from a variety of industries, including legal, real estate, hospitality, athletics and more. Each episode will be about 15 minutes long to provide quick and concise information about each topic. In other words, it’s an easy listen that’s perfect for your morning or afternoon commute. Episodes post weekly on Tuesdays and are available wherever you listen to podcasts.
