Each day, we will profile an innovative leader who was selected for the 2026 edition of Az Business Leaders magazine. Today, meet Sandra Hudson, president of TrustBank Arizona and CEO of wealth management for TrustBank Arizona.
Sandra L. Hudson, TrustBank Arizona
Background: Hudson, president of TrustBank Arizona and CEO of TrustBank Wealth Management, is a respected leader with over 30 years of experience in trust and wealth management. Known for her client-centered approach and people-first leadership, she has led transformative growth while expanding access to personalized financial guidance. Sandra has founded multiple initiatives including Women’s Impact Network (WIN), Women Inspiring Success & Elevation (WISE), Women & Wealth, and She Builds Prosperity, all dedicated to financial education and women’s advancement. A co-founder of Positive Paths, she actively mentors rising leaders. Her impact spans financial services, community development, and women’s leadership.
Upcoming challenge: “The complexity of generational wealth transfer continues to grow. We’re expanding services like Trusteed IRAs and next generation planning while preserving our high-touch approach. By combining innovation with personal relationships, we help families and businesses achieve long-term goals with confidence.”
Leadership lesson: “Authenticity has guided me to lead with empathy, think creatively, and build trust personally, professionally, and in the community. It influences how I develop others, make thoughtful decisions, and approach challenges with a solutions mindset while staying grounded in my values and leading with clarity, consistency, and long-term perspective.”
Surprising fact: “I purchased my Bichon Frises through a professional colleague who became a close friend and encouraged me to show the dogs. Unsure I could match professional dog handlers, I taught myself how to show and handle. With time and dedication, one of my dogs earned an AKC Grand Championship and inspired a lasting passion.”
