OneAZ, Arizona’s premier credit union known for its competitive rates, announced the launch of a revitalized new brand that reflects its commitment to driving prosperity and community growth across Arizona. Honoring nearly 74 years of trusted service, OneAZ is stepping boldly into the future with a fresh look and renewed promise to help Arizonians succeed. 

“Today, we’re unleashing a bold new look and feel – one that reflects the trailblazing spirit, our commitment to innovation, and our dedication to inspiring our members’ dreams,” said Brandon Michaels, OneAZ’s President & CEO. “Soon, members will start seeing fresh updates including new communications, a new look across our websites, and eventually our branches but what won’t change is the service, support, and partnership you count on.”

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What’s New?

OneAZ is transforming its brand inside and out to align with a tenacious spirit, members’ evolving expectations, and a promise to help all Arizonians explore new paths for achieving their dreams. 

Beginning April 2, the new brand includes:

  • A New Look: The brand features an energetic color palette inspired by Arizona’s landscape. Rooted in a striking “Mountain Shadow” purple, these colors capture OneAZ’s spirit of innovation while pointing boldly to the future. 
  • A New Tagline: Say hello to “Our success is measured only by yours.”  This encapsulates everything OneAZ stands for─people over profits, dreams over dollars, and empowering Arizonians to build brighter futures.
  • A New Experience: From www.OneAZcu.com to a vast branch network across the state, members will start to see a cohesive, modern, and inviting design that mirrors the evolution of banking and a strong future vision. 

What’s Staying the Same?

While the look is evolving, everything members have come to love about OneAZ remains the same: 

  • Commitment to Members: People are at the heart of everything OneAZ does. Supporting members’ financial goals and celebrating their big wins will always be top priority.
  • Community Focus: OneAZ’s roots run deep in Arizona and its community support to drive change and prosperity for all diverse groups remain stronger than ever.
  • Exceptional Service: Creating positive experiences for members with unparalleled service and dedication to their success
  • Unrivaled rates: From auto loans to mortgages, OneAZ is consistently ranked by local publications for having the best rates and remains a top choice for people seeking competitive, accessible financial solutions. 

Why it Matters

This is more than a rebrand─it’s a movement. OneAZ is doubling down on its commitment to unleashing a borderless banking experience that empowers people to thrive in all walks of life. The future is bright, and the entire community is invited to join this dynamic transformation.