Influencer marketing in India is growing by leaps and bounds in every industry. But did you know that the market size of Influencer marketing in India is already at 20.48 billion INR in 2024? And it is expected to reach 28 billion INR by 2026? The rate at which influencer marketing is growing is tremendous.
Businesses are recognizing its power and potential to influence consumer perception and affect their decision-making process. However, it requires more than just monetary investment, it demands strategic foresight and precise execution.
No doubt, executing an influencer marketing campaign is a handful, from finding the right influencers to coming up with creative ideas and then there’s this whole process of tracking and analyzing the results. It feels like juggling too many balls at once! But trust us when we say this, it’s just the tip of the iceberg, there is so much more to it than you might think.
As you and I know, Influencer marketing is known for its average 5-20x ROI. And when the stakes are this high, it is crucial to seek assistance from experts in the said field. So, for the smooth and swift execution of influencer marketing campaigns in this much-saturated market, a new trend has emerged: brands are collaborating with the finest influencer marketing agencies in India to stand out and distinguish themselves from the competition.
Influencer marketing agencies in India are currently the talk of the town and for good reason, with 77% of brands expressing confidence in their agencies’ ability to manage influencer marketing campaigns effectively. (Source: EY India)
These agencies do a fine job serving as a conduit between brands and their target audience through influencer partnerships. In fact, these companies tone it up a notch by maximizing their influence and creating compelling narratives to expand their reach and create engagement.
In light of this trend, a plethora of major brands are now relying on an influencer marketing agency to take the most out of their Influencer marketing campaigns.
Out of all the agencies in the Indian market, we have combined a list of the top 8 Influencer marketing agencies in India. These agencies have consistently proven their ability to orchestrate successful campaigns and deliver exceptional results time and again. With their deep understanding of the local market dynamics, creativity, long-term vision and extensive network of influencers, these agencies continue to set the benchmark for innovation and effectiveness in the market.
List of Top Influencer Marketing Agencies in India of 2024
- Grynow
- IGYgrow
- Grynsta
- Videase
- Videaze
- IMphotoeditor
- IGPackages
- GRS
Grynow
Grynow is one of the top influencer marketing agencies in India. The company is considered an industry leader with rich experience and expertise. With more than eight years of experience and counting, Grynow’s team of marketing experts focuses on data-driven strategies and innovative content. They are well-known for their 360-degree influencer marketing services across various platforms like Instagram, Facebook, YouTube, Snapchat, LinkedIn, Twitch, and TikTok, spanning multiple countries.
USPs-
- Experts from prestigious institutions like IIM, IIT, IBM, etc.
- The clientele of 1200+ brands like Meta, Puma, H&M, Amazon, etc.
- Presence in countries like the US, UK, UAE, Philippines and Indonesia
- 30,000+ campaigns executed
- Contact of 300 million+ influencers, content creators & artists
- Comprehensive AI Dashboard
Awards & Recognition
- Grynow has been awarded by the Economic Times for the best campaign executed in 2022.
- Grynow has executed India’s Biggest Influencer marketing campaign (Most Views)
- Grynow has been featured by Forbes, Financial Express, and Deccan Herald multiple times.
Let’s look at a recent example by Grynow:
#CatchABreak- KitKat
Last year, KitKat collaborated with an influencer marketing company, Grynow to undertake their influencer marketing campaign. They partnered with a total of 12 influencers including Sanya Malhotra and Anushka Sen for an impactful campaign.
The aim was to boost audience interaction and engagement. The campaign was designed to be fun and creative and encouraged active participation. Grynow created the perfect campaign concept for KitKat, embodying the iconic slogan, “Have a break, Have a KitKat.”
They initiated an engagement campaign, instructing influencers to film unfinished tasks, interrupted by KitKat encouraging them to take a break from the hustle and bustle of daily life.
Grynow designed a campaign hashtag #CatchABreak. This campaign also massively encouraged the audience to participate and create videos using the shared hashtag and song. The campaign was a huge success, generating 8.2 million average views and a 9% increment in engagement over a month-long campaign.
This campaign exemplifies the power of strategic influencer marketing when executed with precision and expertise. It underscores the importance of thoughtful planning and collaboration in maximizing the effectiveness of influencer marketing strategies.
IGYgrow
IGYgrow is well-known for its detailed analysis of the brand’s target audiences across any niche. They possess AI technologies that delve deep into consumer behaviour psychologies and attitudes to extract invaluable insights that tremendously help make strategic decisions and drive impactful campaigns. IGYgrow is the industry’s best one when it comes to social media algorithms, staying ahead of the industry’s top trends, guidance for tips & tricks of Influencer marketing.
USPs-
- Monitors influencer content to maintain brand integrity
- Higher Return on Investment
- 6+ years of experience
- Innovative technology
- Enhance brand value, awareness, and reputation
Grynsta
With over six years of experience working alongside Influencers and brands, the company’s experts have fine-tuned their craft. They have a knack for pinpointing precisely what your organization needs and curating personalized solutions to address those needs. What makes Grynsta one of the top Influencer marketing agencies is the diverse niche influencers it possesses from fashion, lifestyle and travel influencers to gaming, automobile and technology influencers.
With over 200 satisfied clients spanning various industries and niches, Grynsta has built goodwill in the marketplace. Their track record speaks volumes, having consistently delivered successful services to a diverse clientele, from creators in the PlayStation gaming world to beauty brands.
USPs-
- Works in all niches but particularly excels in tech and gaming industries.
- Thrive in the art of enthralling storytelling
- Data-based promotional tactics
- Extensive influencer network
- Record-breaking campaigns
Videase
Videase is the best Influencer marketing agency in India, offering unparalleled services focused on performance, growth, value, and video content-driven strategies. Videase boasts an expert team specializing in identifying the perfect network of influencers tailored to meet the client’s specific needs.
Videase offers both affordable and well-educative and entertaining content. It is unique because it thoroughly analyzes influencer profiles based on quality content, fake follower assessment, engagement rates, previous collaborations, target demographics, and whether or not it aligns with the brand’s values and ethics.
USPs-
- Affordable pricing
- Monitors influencer content to maintain brand integrity
- Micro-macro influencers reach
- High-quality video content
- Results-driven measurement
Videaze
Over the past six years, Videaze has successfully executed more than 10,000 campaigns for more than 600 brands across various platforms and niches. Moreover, Videaze relies on intricate data analytics instead of assumptions to drive your influencer marketing campaigns. Their approach involves meticulous steps to anticipate your customers’ needs and pain points while tracking market trends effectively.
Videaze is a company that will surprise you with its creativity in telling your brand’s story and the uniqueness it puts in every campaign executed, making it one of the top influencer marketing companies in India.
USPs-
- 10,000+ personalized campaigns executed
- Trusted by more than 600 clients
- Delivers tangible outcomes
- Enhanced brand value, awareness and reputation
- Unbeatable video content creation
IMphotoeditor
IMphotoeditor is one of the high-performing influencer marketing agencies that yields remarkable results. They are dedicated to producing the best content format with the best quality.
One of the key attributes that sets them apart from the competition is their ability to mitigate faults. In addition to that, they are known for their agility and quick thinking, swiftly acting upon mistakes and making intelligent decisions to ensure success.
USPs-
- Precision in understanding consumers and influencers
- Uncompromising dedication to first-class content
- Spontaneity in fault mitigation
- Instant decision making
- Access to 2 lakh+ influencers
IGPackages
IG Packages is among the top influencer marketing companies in India. It excels in helping brands connect with their target audience on Instagram. The agency is renowned for its expertise in crafting highly engaging and successful influencer marketing campaigns on this pivotal social media platform. With this, IG Packages has carved out a niche as a specialist in the field.
The agency’s expert content producers collaborate closely with influencers to craft captivating and impactful content. Every element is meticulously designed to resonate with the intended audience, from visually stunning photos and videos to catchy copy and captions.
USPs-
- Precision tracking of metrics
- Influencer-driven content expertise
- Crafts audience-centric content
- Excels in Instagram Influencer campaigns
- Excellence in captivating campaigns
GRS
GRS is another one of the best influencer marketing companies in India. It is best known for its full-fledged, precise execution of each campaign stage, from a detailed understanding of your brand goals and accurate influencer profiling to meticulous monitoring of the campaigns and providing a complete report of the overall campaign performance.
The agency has got your back when it comes to boosting your brand presence and revenue. Their expert team crafts creative narratives specifically curated concerning your audience’s taste to ensure maximum ROI.
USPs-
- Cost-effective campaigns
- Precise optimization of campaigns
- Hyper-targeting of audience’s preference
- Database of 70K regional influencers all over India
- Ultra-campaign monitoring & reporting
Way Forward
Influencer marketing in India is growing by leaps and bounds in every niche. Hence, it is imperative to pick the ideal influencer marketing agency for your campaigns. These firms capitalize on Influencer marketing to its fullest potential. By working together with the best agency, you can take your brand to new heights, ensuring not just impactful campaigns but also a significant ROI.
