You can increase brand awareness with social media marketing. However, you must have the correct balance of material in your postings to keep people returning.
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Consumers are more inclined to follow companies that provide value by presenting them with engaging, educational, and entertaining content. Promoting your items is vital, but focusing too much on sales may alienate fans. For your social media content, consider using the 5:3:2 guideline to maintain audience engagement and build your brand.
What is the 5:3:2 rule?
The 5:3:2 guideline assists you in striking the ideal balance between using social media to promote your items and interact with your audience.
For every ten postings, split them as follows using the 5:3:2 rule:
Curation: Five of your postings should include interesting stuff from other sources.
Creation: Three of your articles should have unique material that speaks to your readers.
Humanization: Two postings that highlight the human aspect of your brand should be light-hearted and intimate.
Focusing on your audience rather than merely your brand is the aim. We will discuss how each kind of post may enhance your social media presence and interact with your followers.
Fifty percent of posts must focus on curation
The majority of your social media content need to originate from other sources that are pertinent to your specialty and audience. However, how can you determine what matters to your audience?
Read trade publications and participate in conversations on subjects that interest your audience to learn more about them. To find information about frequently asked issues and concerns, speak with your consumers, salesmen, and customer support representatives. You may demonstrate your understanding of their priorities by sharing information that directly relates to their interests.
These are only a handful of resources to help you get going. Anything you post should be beneficial, simple to share, and relevant to your specialty and audience.
Thirty percent of posts must be original content
Next, invest effort in producing your own content that combines informative and promotional elements. Do not be too aggressive while trying to sell; if you do, your followers can stop following you or write unfavorable remarks. Sharing material that is both helpful and simple to share is crucial since it will increase brand awareness.
Reaching the correct audience is the main goal of social media, and engaging with prospective clients via the sharing of worthwhile material is a terrific strategy. To keep your material interesting and engaging for your followers, you may also vary it up.
Thirty percent of your postings are promotional. Inform your followers of any sales or special campaigns you are holding. By providing followers and customers with exclusive offers and events, you may also create a sense of community.
Twenty percent of posts must humanize your brand
Posts that highlight your brand’s human side may help customers relate to you and see that you are more than simply a company attempting to sell them something.
To keep things fresh, these postings may be about your profession or anything odd, and they can showcase your humorous or quirky personality.
These kinds of sporadic postings are OK as long as you strike the correct balance. They may assist you in gaining more followers who interact with your more somber material and like your humorous postings.
Putting your staff on display, telling their experiences, and providing behind-the-scenes glimpses into how your business runs are more ways to humanize your brand, particularly if you are producing handcrafted goods or contributing to the community.
