Arizona Gives Day is a powerful 24-hour online giving experience that encourages individuals across the state of Arizona to donate to their favorite nonprofit cause on April 7, 2015.   Presented by FirstBank and hosted by the Alliance of Arizona Nonprofits and the Arizona Grantmakers Forum, Arizona Gives Day is a day for individuals to come together and make giving back a priority.  In 2015, Arizona Gives Day is challenging Arizonans to collectively surpass the $1.5 million raised last year, which will have an immediate impact on our local communities.

April 7 is a critical fundraising time for nonprofits because it occurs after the traditional holiday giving season.  Once spring arrives, many nonprofit organizations find that resources are decreasing, so Arizona Gives Day provides a perfect platform for generating new donations that will directly impact members of our communities for months to come. 

“Charitable nonprofits have a $24 billion economic footprint every year in Arizona,” said Patrick McWhortor, president & CEO of the Alliance of Arizona Nonprofits.  “The state’s 20,000 nonprofits employ more than 150,000 paid staff, nearly one out of every 10 workers in Arizona.”

Beginning at midnight on April 7 and continuing until 11:59 p.m., Arizonans can go online at and pledge their financial support to the nonprofit of their choice.  Donors will select the recipient of their online donation and the donation will go directly to their chosen organization.   

This year a variety of cash prize incentives will take place throughout the day to encourage additional giving.  Bonuses will go to the nonprofits that raise the most money in rural, small, mid-size and large nonprofit categories.  In addition, prizes will be awarded to organizations that raise the most during specific hours along with the most overall donations throughout the day.  In total, FirstBank will donate $150,000 toward the bonus program. 

“Local nonprofit organizations play a critical role in making our communities stronger,” said Bryce Lloyd, FirstBank president – Phoenix Metro.  “FirstBank’s success is built on serving local customers and communities, and we’re proud to support Arizona Gives Day for the third consecutive year. We encourage all Arizonans to participate on April 7 to demonstrate our collective appreciation for these important organizations and their tireless efforts to enrich the state we all call home.”