Chrysalis, a nonprofit organization that helps individuals and families impacted by domestic violence, launched its first-ever marketing campaign in its 37-year history in honor of Domestic Violence Awareness Month in October.
Chrysalis is the first domestic violence organization in the nation to be certified with Trauma Institute International – offering emergency shelter, transitional housing, counseling, legal assistance, offender intervention and mobile victim advocacy for individuals and families impacted by domestic abuse.
The campaign aims to reach potential victims and invite them to seek help and empowerment through free information and confidential support offered at noabuse.org.
“We want to let victims know that they are not alone, and that the abuse they have been facing is not okay,” said Patricia Klahr, president and CEO of Chrysalis. “Our work is never done, and neither is our willingness to grow and respond to this complex issue.”
During the month of October, billboards in downtown Phoenix at Cityscape will display powerful, thought-provoking messages with the goal of reaching potential victims who are considering seeking help.
The campaign messaging took common abuser excuses and flipped them on their head, revealing sobering phrases such as “You didn’t have it coming” and “It’s not your fault.”
While most domestic violence campaigns target potential victims while they are examining options to break away, the Chrysalis campaign meets potential victims early in the abuse cycle, while they are still questioning their relationship with the abuser.
Each year, the organization helps more than 1,400 individuals and families break free of relationships riddled with fear and violence, and reclaim their independence and self-esteem.
For more information and free resources on domestic violence, visit www.noabuse.org.