As much of the country reopens nearly a year and a half since the outbreak of the COVID-19 pandemic in the U.S., midsize business leaders’ optimism about their industries and companies hit record highs, according to JPMorgan Chase’s 2021 Business Leaders Outlook Pulse survey released today.
Nearly 9 in 10 business leaders (88%) are optimistic about their company’s performance for the next six months, the highest percentage recorded in 11 years of the survey, and up from 56% one year ago at the height of the pandemic in the U.S. Survey participants are also feeling confident about the industry they’re in: 82% are optimistic about their industry’s performance, a significant jump from 45% a year ago.
This rising confidence extends to the broader economy as well. Three-quarters of respondents are optimistic about the local (76%) and national economy (75%), each representing an increase of at least 40 percentage points from a year ago. Optimism about the global economy, which has traditionally been more muted, is at its highest level (53%) since 2018, up from just 17% last summer.
The rosy outlook is driving ambitious growth plans for companies: the majority (80%) anticipate a rise in revenue/sales, and close to half (46%) expect to increase investments in capital expenditures, up from 18% one year ago. In line with these growth plans, nearly 4 in 10 businesses (38%) expect an increase in credit needs for the remainder of 2021.
“After enduring the challenges of the last year and a half, businesses are feeling overwhelmingly positive about what’s ahead,” said Jim Glassman, head economist, JPMorgan Chase Commercial Banking. “The focus now is on navigating growing pains to harness the momentum of the economic recovery, which is comparatively a good problem to have.”
Businesses’ Pandemic-Related Changes Are Here to Stay
The disruptions brought on by the pandemic forced businesses to adapt quickly and evolve their business models, with some of these changes expected to be permanent. The top strategic actions business leaders have taken include:
Introducing New Offerings: The majority (61%) have diversified and strengthened their offerings by delivering new product and service lines, with many planning to maintain these products and services post-pandemic.
Digitizing Operations: 39% of businesses expanded their e-commerce capabilities as more customers shopped online, and 38% digitized their accounts payables and receivables processes to boost efficiency.
Expanding Geographically: In addition to reaching customers via new digital channels, 38% of businesses expanded into new geographic markets.
“Businesses are proving yet again that when put to the test, they adapt, innovate and rise to the occasion – and in many cases, become stronger and gain market share,” said John Simmons, head of Middle Market Banking & Specialized Industries, JPMorgan Chase Commercial Banking. “We’re working with our clients to help chart a path forward and lean into new opportunities, from digitizing manual back-office processes to evaluating strategic transactions like a merger or sale.”
Supply Chain Issues Are a Top Challenge
Businesses’ supply chains were hit particularly hard by the events of the past year and a half, and ongoing supply chain issues top the list of challenges for the year ahead. Companies report having to utilize new suppliers, digitize back-office functions and manage their supply chain remotely, with many of them planning to maintain these changes in the future.
Other challenges cited by business leaders include uncertain economic conditions and sustaining revenue and sales growth. Businesses are also contending with the reality of a tight labor market as the large majority (81%) hope to hire more workers in the next six months, especially as large numbers of experienced Baby Boomers retire.
Cybersecurity is also a growing concern, as one-third of companies report being directly impacted by a cyberattack or fraud since March 2020. Among the businesses that have experienced attacks, 79% say employee education and training has been the most helpful mitigation tactic, and 56% say proactive countermeasures, including deploying new technologies, have been beneficial.
The New Workplace
With pandemic-related restrictions recently lifted or modified in many parts of the country, businesses are reevaluating their working models. Thirty-eight percent expect all employees to return to on-site work, while one in four respondents (26%) are newly implementing a flexible working model. Of the businesses that are taking a flexible approach, preserving company culture is a top concern, followed by maintaining productivity levels.
Companies should factor the following considerations into their business plans to position themselves for success in the year ahead:
1. Consider Costs: Recent rising prices, many of them resulting from supply chain bottlenecks, have stoked new fears of inflation. While the Federal Reserve and many economists see most price increases as transitory, business leaders should keep a close eye on prices and adjust their production capacity accordingly. Learn more here.
2. Ready Yourself for Ransomware: Recent ransomware attacks have shown that companies of all sizes and industries are vulnerable. To thwart a potential ransomware attack, companies should regularly test their backups, install the latest software updates, continually evaluate resiliency plans and take other steps outlined here.
3. Continue Company Culture: As business leaders consider new working models, preserving company culture remains top of mind. When designing a working model, companies should use their learnings from the past year to address key intangibles of corporate culture. See more here.
For more information on the 2021 Business Leaders Outlook Pulse survey, click here.