Making news: Knoodle, Goettl, Minute Mortgage, TJA

Business News | 5 Nov |

Knoodle experiences substantial growth in 2019

The Valley’s foremost authority on advertising and brand strategy, knoodle, has announced a number of new clients joining the agency’s roster in the fourth quarter of 2019. Amid a period of considerable growth for the agency, including the new addition of Chief Creative Officer John Meyer, knoodle is now the agency of record for two new clients—Queen Creek Olive Mill, United Cerebral Palsy of Central Arizona, and signed on to work with Phoenix Children’s Hospital on a number of new initiatives.

The three new additions join the Phoenix-based advertising agency’s already impressive ranks that include some of the Valley and the region’s most recognizable brands, such as Fulton Homes, Old Town Scottsdale Rodeo Museum, the city of Fountain Hills and more.

Now in its 20th year, knoodle is a venerated leader within Phoenix’s burgeoning advertising and creative circuits—providing an integrated mix of branding, creative design, digital marketing, content creation, paid media, and social media services for the agency’s newest clients.

“Knoodle is at a really exciting turning point, and with our new direction, we are thrilled to be partnering with such amazing local community pillars to help further their visions. This is some of the most gratifying work our agency has ever been a part of” says Rosaria Cain, founder and CEO of knoodle. 

“We’re primed to bring beloved brands like Queen Creek Olive Mill and UCP of Central Arizona to life with some of the creative work we’re doing. I can’t wait to show more of what we’ve been up to,” adds Meyer. 

Earlier this spring, knoodle came away with a Gold award at Phoenix’s local ADDY awards ceremony for best out-of-home guerilla marketing campaign for online housing marketplace, Homie.

Goettl grows in California markets

Goettl Air Conditioning & Plumbing (“Goettl”), one of the largest providers of residential HVAC and plumbing services in the Southwest United States, announced the acquisition of Dutton Plumbing, a leading provider of plumbing and drain services in Los Angeles and Ventura counties.

Located in Simi Valley, California, Dutton Plumbing (“Dutton”) provides dedicated and dependable plumbing and drain services to approximately 10,000 homeowners annually.  Dutton’s focus on workmanship and complete customer satisfaction is reflected in its motto, “The Plumber You’d Send to Your Mom’s House.” Dutton treats its customers like family and strives to be every customer’s “plumber for life.” 

The acquisition of Dutton significantly expands Goettl’s footprint in the Southern California market. Goettl intends to continue providing plumbing and drain services under the Dutton Plumbing brand, while also introducing its award-winning HVAC service offerings to Dutton’s loyal customer base as well as other homeowners in the surrounding area. 

“In an effort to continuously perfect our service offerings, we pursued a partnership with a highly regarded industry leader in plumbing,” said Goettl CEO, Ken Goodrich. “The industry holds a lot of respect for Eric Dutton, founder of Dutton Plumbing, his general manager, Eric Falconer, and the dynamic team of home service professionals these gentlemen have assembled. I am excited to be part of the next leap forward for Goettl, side by side with team Dutton.” 

“To be aligned with a legacy company like Goettl is truly an honor,” said Eric Dutton. “We are excited to offer HVAC services to our customers through one of the industry’s best operators.

New digital mortgage company launches out of Arizona

Minute Mortgage, Arizona’s newest mortgage company, has released an integrated digital lending platform that offers a virtual mortgage experience for today’s online-savvy consumer.

“Traditional mortgage lenders are still putting home buyers through an outdated loan process that demands too much of the buyer’s time and money,” says Brooke Dalzell, director of production at Minute Mortgage. “Speed, savings and expertise are the three elements that separate Minute Mortgage from those home loan lenders.”  

Minute Mortgage’s streamlined process eliminates 80% of the work required by customers and loan officers, making it possible for the company to close loans faster than traditional mortgage lenders. 

“Dealing with stacks of paperwork is a thing of the past for loan applicants as our clients simply snap a picture of a required document and upload it via our mobile app or website,” adds Dalzell.

While the company prides itself on the capability of providing a fully-digital experience, there are also highly-trained lending officers behind the technology. Minute Mortgage staffs a team of mortgage experts who are available to help customers who prefer additional guidance and communication throughout the process. 

“Our customers aren’t handed off to the first-available call center employee,” noted Minute Mortgage Director of Operations John Suggs. “Customers who call in get one dedicated loan specialist to work with them throughout their entire mortgage or refinance process.”

The James Agency named to Entrepreneur360 list

The James Agency (TJA), a Scottsdale-based, woman-owned ad agency, was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur360™ ranking, a premier study delivering the most comprehensive analysis of private companies in America. Based on this study, TJA is recognized as a well-rounded company that has mastered a balance of impact, innovation, growth, leadership and value. 

“Our clients choose to work with TJA because we connect with them on a profound level,” said Veronique James, Founder and CEO of The James Agency. “We provide highly curated strategies for our clients; we go the extra mile; we care about their results. We embody what it means to provide a five-star hospitality experience as an integrated agency. This recognition by Entrepreneur is a nod to the effort we’ve put into creating that level of specialized service, and I couldn’t be more proud of my team.” 

TJA, an integrated advertising, public relations and digital firm, offers research, brand development, media buying, traditional and digital campaign development, website redesign, email, content marketing and more for travel, tourism and entertainment clients such as Hotel Valley Ho, Travel Costa Mesa, National Harbor, Camelot Homes and Medieval Times Dinner & Tournament.

Honorees were identified based on the results from a comprehensive national study of independently-owned companies, using a proprietary algorithm and other advanced analytics. The algorithm was built on a balanced scorecard designed to measure five metrics reflecting major pillars of entrepreneurship—innovation, growth, leadership, impact and business valuation.

“Every entrepreneur knows that a healthy business isn’t just about growth. It’s about being well-rounded—growing your culture and your systems as strongly as you grow your revenue,” says Jason Feifer, editor in chief of Entrepreneur Magazine. “That’s why we’re excited to celebrate these companies with our fifth annual Entrepreneur360™ ranking. The companies that make the list have pushed boundaries with their innovative ideas, fostered strong company cultures, impacted their communities for the better, strengthened their brand, and grown impressively as a result.”

About Ranking Arizona

Ranking Arizona is an annual publication that ranks businesses in more than 300 categories based on public voting in the state’s biggest and most comprehensive business opinion poll. Ranking Arizona is based purely on opinion and ranks companies based on how voters answer this simple question: with whom would you recommend doing business? The magazine is published by AZ Big Media. To learn more about Ranking Arizona, contact Sheri King, director of sales.

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