If you’ve recently opened a website for your Arizona-based business, you’re probably looking for ways to promote it properly. On average, the Grand Canyon State had almost 650,151 small businesses in 2023. Most of these companies have a website that can attract a local audience, making the market competitive.
Do you want your new landing pages to rank higher on search engine results pages (SERP)? To target Arizonans, you’ll need a local marketing tactic. That’s where pay-per-click advertising, or PPC, comes into the picture.
Statista states that paid search advertising is expected to generate $190.5 billion by December 2024. About 65% of small to mid-sized companies run their own PPC campaigns. All these prove that this type of marketing will surely work in the Arizona (AZ) business sector.
Let’s learn more about PPC advertisements in this blog post.
Understanding PPC Campaigns
Do you remember getting those ‘sponsored’ posts that pop up as Google Ads whenever you search a keyword? That’s a type of PPC advertisement.
Let’s understand this as an example. Like many Arizonans, you’ve probably searched for “Lobster roll near me.” In doing so, you found a few top posts with the word ‘sponsored’ or ‘advertisement’ for restaurant websites. If you see those on the SERP, then the company has used a Google Ad campaign for PPC.
It’s basically a digital advertising method wherein businesses only pay a fee to search engines or social media platforms when their ads are clicked. Think of these as sponsored advertisements that redirect you to a promotional landing page.
According to Forbes, this is considered a cost-effective marketing form because of the good ROI from the cost-per-click (CPC). Apart from Google Ads, Facebook, LinkedIn, Amazon, and YouTube also offer platforms for PPC marketing campaigns.
Why Choose a PPC Company?
Industry leaders report that PPC advertising can bring a 200% ROI on every dollar spent. To get this benefit, you’ll need assistance from marketers with local expertise. For example, Fire For Effect Marketing knows the AZ business market, so it can help create paid ads and bring local website traffic.
Professionals with local expertise can help you explore the intricacies of Arizona’s digital marketing landscape without breaking the company’s budget. They can also offer a comprehensive report about the traffic to your website from ad campaigns. Such experts will know everything about local PPC management through different marketing channels and keyword-based ad creation to offer detailed analytics.
According to IBISWorld, there were almost 48,971 digital advertising agencies in America. However, the exact number in Arizona is unknown. In any case, you’ll need to check the company’s testimonials, local expertise, success rate, and location before choosing.
3 Best Practices for Using PPC Marketing to Attract Local Customers in Arizona
Local PPC companies will handle everything and follow these best practices to help business owners establish their brand in Arizona’s competitive industries:
#1. Set Goals and Review the Budget
The marketing company you collaborate with will create advertising goals based on your budget. Arizona’s CPC is 5% less than the national average. Hence, you can have affordable paid media budgets.
As a business owner, the PPC company will ask you to define your primary goals for generating leads and conversion rates. Based on that, they will set secondary goals and aim for high brand awareness.
#2. Consider Ad Platforms and Research Topics
The Arizona-based company offering PPC services will have a list of compatible ad platforms for your new website. Examples include Meta, Microsoft, Google, LinkedIn, TikTok, Snapchat, etc.
They’ll also perform research on the common topics that locals search for. In 2023, Arizonans searched for the term “George” for some reason. Maybe the PPC marketing company can precisely target such keywords with effective creativity.
#3. Revisit Your Keyword Research and Audience
Before the company can make your PPC ads live, they’ll need proper search engine optimization (SEO). Did you know that 46% of all Google searches are local? That means Arizonans will actively look for brands that are based in their state.
Hence, you’ll need the right local keywords. The company will bid on them to help your website gather immediate traffic by ranking higher. You can also review current keywords and replace irrelevant ones. They’ll assist you in targeting the right audience after performing user targeting and checking the detailed demographics of your customers.
As you can see, Arizona businesses can collaborate with a digital marketing company to target potential customers in the neighborhood through local PPC ads. With their help, you can drive local traffic and increase sales in specific geographic locations.
You can also set parameters to display the ads in various Arizona regions, like Flagstaff, Tucson, Phoenix, etc. However, to increase brand visibility, you’ll need location-based keywords, proper goals, and planning. Are you ready to harness the power of local PPC ads?
