Heading into 2025, a good chief financial officer is crucial to the success of a business, as their role extends far beyond traditional financial oversight. That’s why the 2024 CFO of the Year Awards — presented by FEI Arizona — are more important than ever. Each day, azbigmedia.com is spotlighting a finalist for the 2024 CFO of the Year Awards. Today, meet Ira Rotenberg, chief financial officer for GO Car Wash.
Sponsors of the CFO of the Year Awards are JP Morgan Chase Commercial Bank, CBIZ, Keyser, Marsh McLennan Agency and Vaco. Honor all the finalists and network with some of Arizona’s most influential business leaders by getting your CFO of the Year tickets here.
Ira Rotenberg
Chief financial officer
GO Car Wash
Background: A certified public accountant, Rotenberg is CFO of GO Car Wash Management, a startup with the strategy of rolling up express car washes nationally. He provides work surrounding all company acquisitions and provides strategic support for business in a variety of areas. Prior positions include vice president of finance and corporate controller at American Vision Partners and senior director of accounting, corporate controller and treasurer at Avella Specialty Pharmacy.
Best part of job: “What I like about being a CFO is the contributions you can make to the strategy of a company, not just the financials.”
Source of pride: “Starting a company from nothing. Looking back now five years after starting GO Car Wash and seeing that we are still a viable company, have 153 sites and we’re able to contribute to 1,800 teammates and see their families flourish is my biggest accomplishment.”
