Children’s Miracle Network® (CMN), the charity that focuses solely on raising funds to support the health of all kids, launched The Health For All Kids Impact Pledge to demonstrate its participation in providing the necessary resources to support the country’s pediatric healthcare demands amid unstable funding sources. CMN has chosen Phoenix Children’s as one of three cities to launch this pledge, among other charities that depend on community and philanthropic support.
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The $1 billion, two-year fundraising initiative greatly accelerates the heritage of CMN’s contributions-to-date, as the organization has raised nearly $10 billion for its network of 170 children’s hospitals across the United States and Canada since its inception in 1983.
“Phoenix Children’s is proud to be part of CMN. The Impact Pledge is a powerful call to action at a critical moment for pediatric care,” said Steve Schnall, executive vice president, chief development, marketing & communications officer, Phoenix Children’s Foundation. “We’re honored Phoenix Children’s was selected as a launch city, and we’re ready to put these local, unrestricted funds to work—advancing leading-edge research and technology, expanding access to specialized care, and strengthening programs that support families when they need us most.”
CMN’s model ensures that 100% of dollars support the network’s local children’s hospital in the market where they were raised. Because CMN provides unrestricted funding, children’s hospitals have the flexibility to direct those dollars where they are needed most, from innovative research and technology to programs that make hospital stays more pleasant for kids and their families. In response to growing financial pressures on pediatric healthcare, CMN is shifting its strategic focus to emphasize the critical role philanthropy must play in meeting children’s health needs.
“In today’s healthcare landscape, children’s hospitals have to do more with less at a time when kids’ healthcare needs are becoming more complex and more urgent. The Impact Pledge demonstrates our expanded commitment to participate in the solution and invites communities to join our movement to ensure kids have the best possible chance for happy, healthy futures,” said Aimee J. Daily, Ph.D., president & CEO, Children’s Miracle Network. “Like children’s hospitals throughout our network, Phoenix Children’s has exemplified how to turn flexible support into immediate impact. As we launch The Impact Pledge, we chose to begin in a community that truly reflects the strength of our collaborative partnership.”
In New York City on Jan. 12, the organization celebrated its updated mission through The Balloon Signal of Support. This event unveiled its updated logo mark in the sky against the Manhattan skyline through a dramatic demonstration of 300 drones, presented by Marriott Bonvoy. The iconic CMN balloon logo has connected partners, donors, hospitals, volunteers, and patients to the organization for more than 40 years.
“The balloon serves as a symbol for children’s health and a representation of the organization’s commitment to elevate what’s possible in children’s healthcare through the power of its network,” said Daily. “In addition to the pledge, our new positioning will bring clarity and attention to the urgent need to raise funds for children’s health.”
Children’s Miracle Network calls on everyone to join the movement to ensure Health for All Kids. Everyone can answer the Balloon Signal of Support by visiting //cmn.org/pledge to join the pledge and make a donation to Children’s Miracle Network. Learn more about how you can make big change for all kids by visiting //cmn.org/pledge.
