oday, Serta Simmons Bedding, LLC (SSB), the largest manufacturer and distributor of mattresses in North America, and Tuft & Needle (T&N / TN.com), the original market disruptor and one of the nation’s leading direct-to-consumer sleep product companies, have finalized their previously announced merger.

With this merger now complete, SSB will begin integrating the industry-leading direct-to-consumer features refined by Tuft & Needle across its household name brands: Serta, Beautyrest, Simmons and Tomorrow.

With this merger, customer-centric innovations will become the standard for the entire SSB house of brands. Additionally, value-add services will be developed and piloted for SSB’s key retail partners. By accelerating its direct-to-consumer reach and capabilities, SSB will continue to lead in transforming the industry to one that is customer focused.

Tuft & Needle co-founders JT Marino and Daehee Park have been appointed to expanded roles within SSB: Marino is named Chief Strategy Officer and Park is appointed Chief Growth Officer. Both report to SSB CEO Michael Traub.

“As the leader, we will drive the shift in our industry to one that listens to customers, meets their expectations, and truly serves them. We are excited to merge with Tuft & Needle to create the number one customer-centric sleep company with the broadest reach, best-in-class manufacturing and over 150 years of experience,” said Michael Traub, SSB Chief Executive Officer.

“We have opened a new chapter in the mattress industry. Over the coming months, we will begin to showcase to our customers and retail partners key changes in how we operate and go to market. Also, we will offer retail partners new services and tools to support their success in the evolving market. SSB is clearly taking a strong industry-leading position by recognizing the future as delivering best-in-class experiences for customers wherever they choose to shop,” said Tuft & Needle Co-founder JT Marino.

Tuft & Needle joins SSB’s current house of brands which includes Serta, Beautyrest, Simmons, and Tomorrow. All brands will share a commitment to innovation with distinctive products and differentiated customer experiences across channels. Tuft & Needle will continue to deliver and innovate on its exceptional experiences and products.