In the digital age, storytelling is not a one-time effort but an ongoing conversation. By infusing modern elements into your brand narrative, you can captivate your audience and keep them engaged with your evolving story.

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Emphasize your unique journey. Origin stories resonate, but also focus on specific moments that shaped your journey. Share recent milestones, challenges, and breakthroughs to showcase your ongoing commitment to growth. At Cox, we are proud of our evolution starting in the newspaper business and today, providing multi gig internet and mobile telephone services (Cox Mobile is celebrating its first-year anniversary of service to customers).

Enhance your “About” page. Enhance your website’s “About” page by incorporating interactive elements. Use multimedia elements such as videos, infographics, and timelines to engage visitors and create a memorable experience.

Susan Anable is Cox Phoenix market vice president.

Revisit your mission. Revisit your mission statement to ensure it aligns with your current values and goals. Clearly communicate how your brand contributes to the greater good, tying your mission into current societal and environmental concerns.

Humanize your brand. Beyond business achievements, offer glimpses into your team’s personal stories. This humanizes your brand and establishes a connection with customers who appreciate the authenticity of your company culture.

Show your growth as a business owner. In addition to traditional mentorship stories, share how you continue to learn and grow. Mention recent influencers, books, or experiences that have shaped your entrepreneurial mindset in today’s fast-paced business world.

Spotlight employees on social media. Use your social media platforms to regularly spotlight different team members. Highlight their achievements, hobbies, and contributions, reinforcing the idea that your brand is a collective effort.

Create dynamic blog content. Dive into industry trends, innovations, and behind-the-scenes looks at your business. Engage with your audience through comments and social media to build a community around your brand.

Show how the sausage is made. Leverage the popularity of video content by providing in-depth looks at your product creation process. Emphasize quality, sustainability, and the dedication that goes into each product.

Showcase your culture. If your workplace has unique cultural aspects, showcase them through dynamic visuals and stories. Whether it’s quirky traditions or philanthropic initiatives, let customers see the heartbeat of your company.

Highlight community action. Provide updates on your community involvement through visuals and stories. Highlight the impact your brand has on local initiatives, making it tangible for customers who want to support socially responsible businesses. At Cox, we like to share the community volunteer work our employees do throughout Arizona in our external communications. In fact, our  local employees contribute nearly 51,000 volunteer hours in the community each year.

Author: Susan Anable is the Phoenix market vice president for Cox Communications