Different types of leads and those you need to focus on as a business owner

Business News | 30 Apr, 2020 |

Customer walk-in used to be very common practice back in the days and customers had very little exposure to the information they want. The internet has made it extremely easy for customers to have access to any information they want and make their decisions based on trust, customer service, and outcome. So these days, business owners need to learn how to generate leads for their businesses that can lead to lots of sales.

Creating a solid internet presence is a major part of sales and lead generation. Inbound marketing techniques such as content marketing, websites and even search engine optimization (SEO) have to be taken seriously. Looking detail at the other mentioned factors, it all boils down to content that has to be published to attract potential customers to a company’s website.

The digital age has made it easier for companies to carry out their findings and comprehend their potential leads. When you have an idea of what buyers want and need, it is easier to create content based on what will be appealing to the customers. After providing fascinating content, it is essential to create and grow relationships with the prospects. Having a clue about the possible types of sales and lead generation:

The five types of leads

Having the different types of leads narrowed down for easy identification will go a long way in aiding a company’s sales and marketing team to work together to grow a business. It does not matter if the team members still work in the company.

New lead

A new lead refers to a possible customer that has a little bit of background info in the company’s database. The new lead could be someone who visited the company’s website and put in their email address, it could be one who stopped by a booth at a trade show and left their info or a customer who walked into a store and signed up for the company’s mailing list.

Working lead

A working lead refers to a potential customer with whom the company has an active conversation. This client could be someone who has signed up for one of the company’s email list or following a business on social media or one who has received a phone call or one having an ongoing conversation.

Nurturing lead

A prospective customer who is not interested in making any purchase at the moment but shows interest in future needs of the product and this relationship can be grown by sending extra information to the prospective. It could be a newsletter, product reveal, or impending webinar schedule so they are well informed and prepared when it is time for them to buy.

Unqualified lead

An unqualified lead refers to people who are not interested at all in what a business sells.

Qualified lead

Well, this is the perfect thing every business owner would love to hear – a qualified lead refers to a person who has shown full attention in your product or service and wants to make a purchase. Those who fall under this category are equally referred to as sales leads.

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