The new year is bringing a new home to an internet marketing company that is the newest tenant at SkySong, The ASU Scottsdale Innovation Center. Baltimore-based internet marketing agency DoublePositive is relocating to SkySong 1 from Tempe. DoublePositive, which has locations in Arizona and Maryland, is moving its Arizona location to a 5,000 square foot collaborative space within SkySong 1.
The company was founded in 2004 and offers targeted mobile and online marketing, qualified lead generation and live hot transfers to optimize online marketing practices and grow its clients businesses.
“DoublePositive’s innovative approach to marketing makes it a great fit for SkySong,” said Sharon Harper, President & CEO of Plaza ct. “We look forward to seeing the company’s Arizona location grow here in Scottsdale, and welcome the opportunity to bring in another exceptional company that is focused on innovation and entrepreneurship.”
DoublePositive works withonline marketing practices. Its notable clients include Budget, Rosetta Stone, AT&T, Kaplan and American Express.
“We are very pleased to welcome this innovative company to the SkySong family,” said Sethuraman Panchanathan, executive vice president of Knowledge Enterprise Development and chief research and innovation officer at Arizona State University. “It is gratifying to continue to see companies such as DoublePositive select SkySong as their home because of its focus on innovation.”
The Lee & Associates team of Craig Coppola, Andrew Cheney and Gregg Kafka negotiated the transaction.
SkySong is a 42-acre mixed use development designed to:
• Create an ecology of collaboration and innovation among high-profile technology enterprises and related researchers;
• Advance global business objectives of on-site enterprises;
• Raise Arizona’s profile as a global center of innovation through co-location of ASU’s strategic global partners; and
• Create a unique regional economic and social asset.
Companies located at SkySong enjoy a special relationship with Arizona State University, which has more than 90,000 students studying across four metropolitan Phoenix campuses, in Lake Havasu and online. ASU is one of the largest public universities in the nation, with the majority of its students attending its campus in Tempe, Arizona, less than three miles from SkySong.
In addition to locating its own innovative research units at the center, through ASU’s on-site operations, tenant companies have a single point of contact for introductions to researchers, faculty and programs to address their specific needs.