eCommerce is a broad term that engages all aspects of online purchases. When the pandemic hit, eCommerce started developing at even greater speeds and is predicted to become as widespread as offline purchases in the upcoming years. No wonder why more and more enterprises launch their stores on the Internet and turn to UI and UX design services to make the user experience smooth and unforgettable. In this guide, we want to enumerate 5 steps that will make your eCommerce business a success. 

1. Boost user experience

When buying things or services on the Internet, everything that users see is your website or application. And its quality has a direct impact on the final decision of whether to make the purchase or not. That is why user experience should always be on top of your mind. Here are only some of the best eCommerce practices you should start using:

  • Make the search convenient. Add search boxes and sitemaps, divide pages into subcategories, and don’t forget about the main menu, so that users could jump to any page in a single click.
  • Improve loading speed not to annoy your visitors. This can be done by deleting heavy photos and videos and removing unnecessary plugins.
  • Add a page with reviews from real customers to build trust and make your website more informative.

2. Build a social media strategy

The power of social media is undeniable. If you still avoid Instagram, Tiktok, or Youtube, you probably already lag behind your competitors. That is why another way to reach success in eCommerce is to use social media as an instrument to attract new customers and make them stay. Stick to the same tone of voice and colour scheme to raise brand awareness, launch chatbots, and remain active through stories to become closer to the audience. You can also use live streaming and advertisements at influencers to make people visit your site or purchase directly through the platform.

3. Optimize your website for smartphones

91% of buyers make purchases using their smartphones, so we won’t remind you how important mobile optimization is. To stand the competition and grow, your website should run smoothly on tablets and smartphones. Start by checking the website with Mobile-Friendly Test from Google. There, you can also get several tips on what can be improved. If the budget allows, develop a native app for Android and iOS where people can make purchases quicker, save carts, and participate in loyalty schemes.

4. Offer simple check-outs

The statistic shows that users are prone to leaving websites if it is difficult or time-consuming to make the payment. That is why the checkout should be convenient and thought-out. First of all, you should offer as many payment methods as possible. For example, bank cards, digital wallets, prepaid cards, crypto, and cheques. Adding a one-click purchase system is also crucial because many users find the process of adding to a cart and only then buying rather annoying. Don’t forget about encryption because online shoppers tend to worry about malware and data losses.

5. Create quality content

The last but surely not the least important part of your strategy is content. SEO principles with keyword stuffing are not enough because users need more. They want regular videos, podcasts, and blog posts that bring value and light their interest. A proper content strategy should always start with understanding your audience, their pains and desires. You can create surveys to ask your customer base what they want from the content or research competitors to see what they usually post. 

Afterwards, gather your team and have several brainstorming sessions. No one knows your product or service better, so find a way to tell about it in an engaging way. Be genuine and don’t forget to spice your content with humour because nothing makes businesses closer to their audiences than a nice joke. If it is appropriate, of course.

Wrap-up

On the Internet, you may find hundreds of strategies that claim to take your eCommerce to a new level. But none of them is as effective as focusing on customer experience. By making the interface convenient and the website fast, offering simplified check-outs, and bringing value with content, you will surely achieve even the most anticipated results. Good luck!