The global games industry is simply massive right now, and you undoubtedly know many people who either play mobile games, own a console, or play games on their PC via web browsers or launchers.
Perhaps the most striking evidence of the might of the gaming industry without showcasing any revenue figures is that the old stigma of a gamer – being a lonely and unsociable person confined to dark places – has been completely expunged as the entertainment medium has gone so mainstream.
While nowadays everyone can admit that they play and enjoy various forms of games, it took a lot of tinkering and innovation within the industry to make it so undeniably appealing to all. In the end, it all comes down to strong business strategies that can be applied to any business looking to adapt to the modern market.
Not just mobile-first: app-first is now a necessity
Any business that’s trying to offer the best possible service to its existing and future customers has to know that convenience is king, with mobile apps being even more convenient for a lot of users than mobile web browsing. Apps only cut out a few seconds of typing and searching, but they’re proving to be incredibly popular; they’re so popular, in fact, that there’s even been a rise of medical care apps, where people can talk to doctors via phone apps.
Apps utilize the mobile platform to a greater degree than standard mobile-optimized websites, making interactions much easier, more convenient, and personal. Gaming truly became a mainstream medium when mobile app gaming took hold, with the mobile segment now standing as the largest revenue piece of the gaming industry. In 2019, it was found that, on average, people spend 90 percent of their mobile time in apps as opposed to mobile browsers.
Keeping up with the latest industry trends
Over the last decade, the gaming scene has become incredibly competitive, with anyone who has a novel idea not just trying to make it work but flaunt it, and with companies becoming early adopters of new tech too. Now and then, one of these innovative ideas will stick and become the new trend that players seek. One of the most rapidly changing and competitive sectors of gaming is platform-based gaming, where many an online bingo site have not only had to offer big welcome bonuses to new players to stand out but also introduce additional gaming options. For instance, Moon Bingo has added over 300 slots and jackpot games to enhance its offering beyond just online bingo games.
The same goes for businesses in other industries: If a company is experiencing a lot of traction with a novel product line, you can bet that customers will come to expect it from other brands, or at least a product that’s similar. As such, you need to stay on top of trends to make sure that existing customers don’t have a reason to defect.
It might be time to dumb down your branding
A key aspect behind gaming becoming so popular and accessible is that brands tend to go with incredibly simple branding methods. Even the name of a game can affect how it is received on the market, so brands look for names that are easy to remember, pronounce, spell, search online, and are instantly understandable.
It seems ridiculous, especially if your business tailors to a higher market or an educated market, but even if you don’t necessarily dumb down your branding, you should at least aim to shorten it so that it’s easy to remember. Big words and long brand names won’t stick in the minds of customers, nor will they be memorable. So, keep it short and – very importantly – searchable.
