In addition to being the most-watched televised event of all time, Super Bowl XLIX generated unprecedented revenues for metropolitan Phoenix’s hotel industry.
According to Smith Travel Research, revenue per available room (RevPAR), a key indicator of hotel performance, spiked at $324.87 for metro Phoenix on Jan. 31, the day before the Super Bowl. That’s the highest RevPAR ever recorded for metro Phoenix’s hotels for a single day, and represents a 318 percent increase over the same day in 2014.
Super Bowl Sunday saw a similar surge in RevPAR, at $320.55, a whopping 410 percent increase over the same day a year ago.
For the Super Bowl and the three days leading up it, RevPAR in metro Phoenix more than tripled from the same four-day period in 2014.
Super Bowl XLIX is now responsible for the three highest revenue performances in metro Phoenix history—and four of the top 10. (In all, metro Phoenix owes eight of its top 10 RevPAR showings to the NFL’s signature event, as four others occurred when the Arizona hosted the Super Bowl in 2008.)
“The Super Bowl’s power to generate revenue for our hotel industry is historically unrivaled, but this year’s game exceeded our expectations,” said Michael Mooney, executive vice president and chief operating officer for Visit Phoenix. “And the positive impact was felt across eight hotel submarkets in the metro area.”
The 2015 Super Bowl also boosted occupancy rates. Occupancy at metro Phoenix hotels for Jan. 31 was 95.7 percent, the seventh-highest on record.
For the four days leading up to, and including, the Super Bowl—Thursday through Sunday—occupancy at metro Phoenix hotels was 91.5 percent. That’s 40 percent higher than the same period in 2014.
The Central Phoenix submarket, which includes downtown Phoenix hotels, posted the highest occupancy rates in the metro area during Super Bowl week, topping out at 98 percent on Jan. 31.
“Occupancy rates were higher in downtown Phoenix than they were for the Super Bowl in 2008, even though that submarket has 2,000 more rooms than it did back then,” Mooney said. “That’s a testament to the Super Bowl activity that was centered downtown, including Super Bowl Central fan campus and the NFL Experience theme park.”