Fuelled by a steadily growing population Arizona’s economy is set to continue growing in 2019. Economists predict that the rate of unemployment will be at an all-time low and the number of new industrial construction projects will go up significantly. Overall, business will be booming in Arizona in 2019. This is great news for business owners.
Arizona businesses should be preparing for growth in 2019. If they take advantage of the good economic climate that has had tech companies relocating from Silicon Valley they can achieve massive growth in a market that is yet to realize its potential.
The following tips can be highly useful in helping businesses in the area achieve significant growth.
1. Automating to improve productivity
There are some real benefits of having the number of tech companies in Arizona rise exponentially over the recent past. One of them is the growing availability and diversity of tech innovations. In 2019, businesses in Arizona should take advantage of this tech boom and invest in both hardware and software automation solutions.
For example, should they automate most of their administrative tasks like invoice processing or sending follow up emails, businesses could free up the time to focus on more critical tasks such as product development and service delivery.
2. Investing in Online Reputation Management (ORM)
Customer reviews are critical right now. They are significantly influencing customer behavior, and Google is using them as important SEO ranking factors. In particular, local reviews are key players in the search engine ranking for local search.
In 2019 businesses should invest in online reputation management. Improving online reputation has more to do with the local business review help a business gets than any other factor. An automated review platform can manage reviews, boost the online reputation of a business and contribute significantly to its growth.
3. Re-thinking and revising social media strategies
As more businesses adopt social media as a marketing tool, standing out in the crowd has become increasingly difficult. However, by adopting the right strategy, businesses can reach their target audience.
The social media strategies that businesses should adopt in 2019 include the following:
• Turn their employees into brand ambassadors – businesses should use their employees to boost brand awareness. Each employee has a small but engaged audience. When the efforts of the employees are compounded, the reach of the brand as well as social media engagement is quite significant.
• Convey personalized ad experiences to consumers using video – video, and personalization are very popular right now. Combine the two, and you get personalized video ad experiences. An excellent example of a tool that does this is Dynamic Ads by Facebook.
• Conversational marketing – Keeping customers engaged by delivering targeted messaging in real time. Businesses should use conversational marketing platforms in the form of in-app or onsite chat to create social media like atmosphere that will nurture audiences.
4. Going global
Small businesses should not limit themselves to local opportunities. Arizona businesses have to take advantage of cross-border trade by growing their online presence to reach potential clients all over the world. With a well developed multi-channel e-commerce plan and social media opportunities for growth are plentiful.
Partnerships with established logistics partners have made shipping very painless. They manage everything from tackling supply chain challenges to ensuring customs and regulatory requirements are met.
5. Businesses need to solidify their budgets for 2019
Distributing financial resources wisely is key to business growth. Businesses have to solidify their budgets for 2019 making sure that adequate financial resources are directed towards business growth. Every business has different needs and growth strategies. Business owners should assemble a balanced and unbiased advisory board to discuss the future of their brands and make plans for future growth.
