Bassel Ounah’s work in the marine and tech industries has brought forth a tidal wave of excitement for anyone interested in the ocean and its conservation. His innovative use of immersive technologies, particularly augmented reality (AR) and virtual reality (VR) has redefined how we understand and interact with underwater environments. Through his leadership at Neptune’s Submerge and Apnea Zone, Ounah has made the deep sea more accessible and engaging, offering cutting-edge solutions that benefit education and environmental preservation.
MORE NEWS: Experience AZ: 10 Arizona restaurants with an amazing view
GET THE LATEST NEWS: Subscribe for free to get AZ Big Media’s newsletter
His core company, Neptune’s Submerge (NSUB), is the company he founded to create realistic underwater experiences for freedivers, enthusiasts, and learners alike. Using advanced AR and VR tools, Neptune’s Submerge transports individuals into vibrant aquatic worlds where they can practice freediving skills in a safe, controlled environment. This virtual simulation mirrors real-life ocean conditions, allowing divers to hone their techniques and build confidence.
Freediving is no easy feat. The mental focus, physical strength, and underwater navigation skills required are challenging to master. Traditional methods of learning can only go so far. This is where Ounah’s groundbreaking approach comes in, helping aspiring divers improve their skills without the inherent risks. NSUB’s immersive experiences ensure individuals can practice their diving techniques as often as needed, offering detailed performance feedback at every step. With its focus on education and safety, Neptune’s Submerge has become an essential resource for beginners and professionals in the freediving community.
Ounah’s contributions extend far beyond just freediving. His work is closely tied to marine conservation efforts, a subject that has driven much of his career. He has developed campaigns and initiatives integrating immersive technology with important environmental messages. Notably, the Drops in the Oceans campaign has garnered attention for raising awareness about the fragile state of our coral reefs and the broader marine ecosystem. By allowing users to experience coral reefs in their pristine beauty and their endangered state, Ounah encourages people to take active steps toward protecting the ocean’s biodiversity.
This unique blend of tech innovation and conservation isn’t an isolated effort. Neptune’s Submerge has partnered with various educational institutions and industry leaders to deepen its impact. Collaborations with The University of Salford, Manchester Metropolitan University, and Lancaster University have facilitated essential research into underwater environments and improved safety protocols. These partnerships have opened doors to new discoveries in marine studies and better technology in VR simulations.
One notable collaboration is with Salford University’s Center of Digital Innovation (CDI) and the Centre for Sustainable Innovation (CSI), both of which have been instrumental in helping Neptune’s Submerge develop its underwater experiences. These organizations provide expert guidance and research that contribute to the ongoing improvement of the immersive environments Neptune’s Submerge offers.
Ounah has also made significant strides with the Apnea Zone in Dubai. Apnea Zone offers various underwater activities, including freediving, spearfishing, and even mermaiding, a form of aquatic performance where participants don mermaid tails to create a graceful underwater spectacle.
Ounah’s personal journey into the world of marine conservation began at a young age, growing up near the ocean. His early experiences with freediving fueled a passion that would eventually transform into a career dedicated to ocean advocacy and education.
He has not gone unnoticed in these efforts. Ounah has received numerous accolades and recognitions for his contributions to marine conservation and immersive technology. His work with AR/VR technology earned him nominations for prestigious awards like the Sheikh Zayed Award for Sustainability in 2024. He also partnered with the UK government and various environmental organizations, underscoring his growing influence in tech-driven conservation.
The future for Neptune’s Submerge looks promising, with plans for expansion into new regions. Currently operating in the UK and UAE, NSUB has ambitions to reach broader global audiences. Countries throughout Europe and the Gulf region are promising markets where the interest in underwater activities and conservation continues to rise. Ounah’s commitment to continuous innovation ensures that Neptune’s Submerge will stay at the forefront of this growing industry.
His role as a thought leader is cemented by his regular participation in conferences and events centered around tech and marine conservation. Ounah has become a sought-after speaker in these circles, where he shares his expertise and vision for how immersive technology can enhance environmental education.
What sets Ounah apart from others in his field is his deep connection to both the technical and environmental sides of his work. While many focus on one or the other, Ounah’s ability to balance these aspects makes his approach uniquely effective. His tools make marine education more engaging and safer, all while inspiring a new generation of ocean advocates.
In the coming years, Ounah will continue to push the boundaries of what immersive technology can achieve in education and conservation. His work reminds us that the future of our oceans depends on preserving what we have and educating the public about why it matters. Through initiatives like Neptune’s Submerge and Apnea Zone, Bassel Ounah is laying the groundwork for a more sustainable, tech-driven future for marine conservation.
