Operating Amidst Challenges: Favbet’s Daily Reality
Since early 2022, businesses across Ukraine encountered unprecedented disruptions requiring swift adaptation. Favbet, a leading gaming and entertainment company, responded decisively under the leadership of founder Andrii Matiukha, navigating challenges to maintain operational continuity and social responsibility.
Facing logistical hurdles, power disruptions, and infrastructure challenges, Favbet rapidly adapted by implementing remote work protocols, relocating staff as needed, and maintaining business operations through resilience and technology. “Our goal was more than survival—it was about supporting our country,” Andrii Matiukha says. “We recognized our responsibilities extended beyond business outcomes.”
Favbet Foundation’s Rapid Shift to Social Support
Established in 2019 to promote youth sports and social initiatives, Favbet Foundation swiftly adapted its priorities in response to changing societal needs. The foundation mobilized rapidly to deliver crucial equipment, including over 50 vehicles, drones, tactical gear, medical kits, and secure communication devices, distributing over $10 million in aid within months.
“The logistics were intense,” Andrii Matiukha recounts. “Speed and efficiency became critical. Supplies leaving one day often arrived at their destinations the next, making immediate impacts.”
The foundation worked closely with recipient organizations, using direct feedback to swiftly adapt its aid strategies. This agility ensured its contributions remained relevant and timely.
Employee-Centric Leadership by Andrii Matiukha
Internally, Andrii Matiukha prioritized employee well-being, recognizing its direct link to productivity and morale. Comprehensive mental health support, flexible work arrangements, and clear communication became pillars of Favbet’s internal approach.
The company facilitated relocation, remote working opportunities, and psychological support programs. This employee-focused strategy led to sustained employee engagement, with over 90% retention during challenging times.
“We valued our employees as family, not just as workers,” Andrii Matiukha emphasizes. “This approach made a significant difference.”
Global Recognition: Favbet’s Innovative Model
Favbet quickly gained international attention as a model of corporate innovation during crisis periods. Its responsive operations, logistical efficiency, and employee-centric approach have been recognized in global forums and case studies.
Despite the recognition, Andrii Matiukha remains focused on the core mission: “Our priority isn’t visibility but meaningful impact. Everything we’ve achieved stems from our dedicated team.”
Favbet’s innovative model has inspired other businesses to reimagine their societal roles, extending influence beyond immediate commercial interests.
Planning for the Future: From Immediate Aid to Long-Term Reconstruction
Looking forward, Andrii Matiukha’s vision for Favbet includes transitioning from immediate support efforts toward long-term rebuilding initiatives. The company plans significant investment in infrastructure, technological innovation, and educational empowerment.
“We have learned important lessons about responsiveness and adaptability,” Andrii Matiukha says. “We plan to apply this experience to support Ukraine’s long-term development, creating opportunities for growth and resilience.”
Andrii Matiukha envisions corporate leadership as a force for social good: “Businesses have the power to shape society positively. That’s how we intend to use our influence—for the benefit of our country and its people.”
