How to advertise on Twitter in 5 simple steps

Business News | 21 Jan |

Twitter receives hundreds of millions of tweets every day and the total number of Twitter users is an estimated two hundred and sixty-two million. Such an enormous number brings forth a tricky situation with it. How do you make sure your voice is audible from among that noise? It sounds impossible. Fear not though. If you want to gain Twitter followers and earn more likes and retweets, we have you covered. If you are looking to grow your account, visit this page for quick tips for the same.

On the other hand, if you want to make sure you receive engagement and are willing to spend a few bucks, you can use Twitter ads. This is an essential part of any company or start-up’s marketing strategy. Twitter ads can prove immensely helpful in increasing your reach and engagement. More importantly, setting up these advertisements are not as hard as you would expect them to be. In fact, I find ads on Twitter to be far easier than most other social media platforms. This is thanks, in major part, to the modern interface of the Twitter Ads Manager.

In any case, taking on a new task can feel daunting at first. Therefore, we have listed five easy steps to get you started on your way to popularity.

1. Set up your Twitter ads account.

Duh! It goes without saying that you need a Twitter account to get started. Head on to the Twitter ads website (ads.twitter.com) and tap on “Get Started”. Note that this is the same account you use on Twitter normally. If you like, you can create a brand-new account to create an ad campaign but that is not strictly required. I am of the opinion that you keep a single account for the sake of simplicity.

Anyway, the signup and sign in processes are fairly straightforward, and we will not waste time detailing them.

2. Choose an objective

Your advertisement needs and solutions will vary depending on what you want consumers to do upon seeing your ad. There are various options here, ranging from increasing your followers to opening your app for performing a certain task. The billing also varies, as does the style of advertisement.

Note that Twitter ads do not have a fixed cost. Instead, they can cost as much or as little as you want them to. When the setup campaign screen appears, you will need to enter your total budget. If you put in, say $10, then Twitter will display your ads as many times as it takes to bill you that amount, and then stop. That way, you are always in full control of your money.

3. Setup the ad group

Your Twitter ads get divided into groups that you can control. For your first trial, we recommend that you start by creating only one group. Later, you can experiment with multiple groups and categories targeting varying audiences based upon demographics, interests, and region, etc.

Further, we also recommend you choose automatic bidding for dipping your toes into the water. When you enable this option, Twitter automatically adjusts the bidding for maximum engagement and minimum cost within your budget.

An optional parameter within ad groups is the start time and end time pair. Through these parameters, you can control the time frame within which you want your ads to appear. This helps make your ads more relevant and increases your chances of engagement.

4. Choose a target audience

Once your group is created, you will need to choose your target audience. This is where the true power of advertising through social media kicks in. You can choose who you want to show your ad to. Choices include filtering people by gender, age group, platform, language, etc.

You can also choose to show your ad to people who have been known to engage with certain keywords. This can prove particularly useful for targeting people most likely to interact with your advertisement. Use this setting well, and your reach can increase several folds.

5. Choose where to show your ad

Now that you have created your ad and selected your target audience, choose where you want it to pop up. You can play around with this setting a bit, but I believe it is best to choose all possible scenarios. Explore and think about what works best for you.

And finally, it is time to launch your ad campaign and your advertisements are ready after one final review of your settings.

Conclusion

Compared to Facebook, Twitter has a better-quality user base, even if Facebook is the more popular of the two. In any case, no social media advertising campaign is complete without the inclusion of these top three social platforms: Facebook, Twitter, and YouTube.

Quick Tip: If you do not want the hassle of following all these steps for one simple tweet, Twitter also has a Twitter Quick Promote option which allows you to promote tweets in a couple of clicks. Give it a shot if you are in a hurry.

Have you got some unknown tricks of the trade up your sleeves? Be sure to drop them in the comments below.

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