In today’s digital age, creating compelling and engaging content that sets your brand apart from the competition is more important than ever. Video content is a powerful tool that can help you achieve this, and it can be done by capturing the attention of your target audience and communicating your brand message.
Whether you’re just starting or looking to revamp your existing marketing strategy, we are here to tell you everything about effective branded video content that resonates with your audience and elevates your brand to new heights.
What is branded video content?
Branded video content creation is a marketing strategy involving videos promoting a brand, product, or service. The videos are designed to engage and entertain the audience, creating awareness and building brand loyalty. Branded video content can take many forms, such as product demos, customer testimonials, brand storytelling, or sponsored content, which is a sponsored content definition where brands pay to have their content promoted or featured on various platforms.
Branded video content can take many forms, such as product demos, customer testimonials, brand storytelling, or sponsored content. This content is shared on social media platforms, websites, or other digital channels to increase brand reach and engagement.
There are many steps in branded video content creation, including identifying the target audience, determining the message, creating the video concept, writing the script, shooting, and editing the video, and distributing it across various channels. The video content should align with the brand’s values, voice, and goals while resonating with the audience’s interests plus preferences. It should be visually appealing, engaging, and shareable to increase its viral potential.
Branded video content creation has become increasingly popular in recent years due to the rise of social media platforms and the shift toward video content consumption. According to a survey by Wyzowl, 85% of businesses use video as a marketing tool, and 92% of marketers who use video say it’s an integral part of their marketing strategy. Branded video content can help businesses stand out from competitors, increase brand awareness, drive traffic and sales, and improve customer engagement and loyalty.
There are various examples of successful branded video content campaigns, such as Coca-Cola’s “Share a Coke” campaign, which featured personalized bottles with people’s names and encouraged customers to share photos and videos of themselves drinking the beverage on social media. The campaign generated over 500,000 pictures and videos and increased Coca-Cola’s sales by 2.5%.
Another example is Dove’s “Real Beauty” campaign, which aimed to challenge beauty standards and promote self-confidence and body positivity. The campaign included several branded video content pieces, such as “Evolution,” which showed the transformation of a model through makeup and editing, and “Real Beauty Sketches,” which showed women describing their appearances to a sketch artist and then comparing the sketches to those made by strangers. The successful campaign helped Dove increase its sales by 30%.
How branded videos help with marketing and reach?
Branded video content creation is a powerful marketing tool that helps businesses increase their reach and engage with their target audience. A branded video is a video that features a company’s brand or product and is designed to promote or enhance that brand’s image. It can be created for various purposes, such as product demonstrations, brand awareness, and customer testimonials.
Here are some ways that branded video content creation can help in marketing and reach:
Increased engagement
Videos are more engaging than text or images and can help capture the attention of potential customers. According to a study by HubSpot, videos on social media receive 120% more engagement than images and text combined.
Improved brand awareness
Branded videos can help businesses increase their brand awareness by showcasing their products or services in an engaging and memorable way. Videos can also help companies to reach new audiences, as they are more likely to be shared on social media than other types of content.
Better storytelling
Videos are a powerful storytelling tool and can help businesses convey their brand message more engagingly. Through videos, businesses can showcase their products or services or tell their brand’s story through customer testimonials or interviews.
Increased conversions
Branded videos can help businesses increase conversions by giving potential customers more information about their products or services. According to a study by Wyzowl, 74% of people who watch an explainer video about a product make a purchase.
Better SEO
Videos can help businesses improve their SEO by increasing website traffic and engagement. According to a study by Cisco, video content will make up 82% of all internet traffic by 2022, and websites with video content are more likely to rank higher in search engine results pages.
To create effective branded video content, businesses should consider the following best practices:
Keep content short: As attention spans don’t last long, videos should be crispy and concise.
Tell a story: The best videos tell a story and evoke emotions in the viewer.
Showcase the product or service: The video should showcase the product or service in an engaging and memorable way.
Use high-quality visuals and sound: The video should have high-quality visuals and sound to ensure that viewers are engaged and not distracted by poor quality.
Promote the video: Businesses should promote their videos on social media, their website, and other relevant channels to increase their reach and engagement.
Work with a specialized branded video production studio
If you want your brand to have a voice and digital followers, you must work with a well-branded video production studio. Gear Seven is a studio that has made magical content for well-known firms like Adidas and Audi. Gear Seven is a video production company specializing in visual content for brands, agencies, and individuals. They have worked on many projects, including commercials, music videos, documentaries, web series, etc.
Some of their most notable video production projects include their commercials for Apple Music, Mitsubishi, Audi, and Procter & Gamble; the shoe marketing campaign for Rooted; brand promotion for Deloitte, etc.
Gear Seven has also worked on numerous commercials and brand videos for companies like Microsoft, T-Mobile, and Subaru. They have a reputation for creating visually stunning and emotionally impactful content that resonates with audiences.
Another Gear Seven project that stands out is the music video they created for the band Death Cab for Cutie’s song “Gold Rush.” The video features a time-lapse of a cityscape as it transforms over the years, highlighting the effects of urbanization and gentrification. The video received widespread praise for its innovative use of technology and storytelling.
To learn more about Gear Seven and their projects, visit their website at https://www.gearseven.tv/.
In conclusion, branded video production is a powerful marketing tool that can help businesses increase their reach and engage with their target audience. By creating engaging and memorable videos that tell a story and showcase their products or services, companies can improve their brand awareness, increase conversions, and improve their SEO.
