Graphic design has been utilized first and foremost to establish a visual identity for a brand or business. A strong visual impact will lead to a bigger pull for customers.
In fact, according to Adobe, businesses with a strong focus on the design outperform those without by a factor of 200% on the S&P500.
Planning an event or a promotional campaign? Explore the current graphic design trends for 2020.
Best Practices When Designing a Poster
These practices will forever remain the same, no matter the year or the trends of the time. They are the universal rules, so to speak, of good design and specifically good poster design:
- Structure and format
Many of these elements are well-illustrated by a collection of poster ideas that Adobe has provided at a gallery of theirs for inspiration.
Graphic Design Trends for 2020
There has been a great deal of new and consistent trends in 2020. This has been making for a very exciting year once again. All, as you will see, touching on one or more of the practices of design.
There are a few ways this is being played around with, such as a focus on a “metallic” design. With the visual effect being the focus, the design plays second fiddle and needs to be less complex.
Or you can try a monochromatic design, a single color. When properly utilized, the unity of the right color can set a very strong mood.
Now more than ever, designers are working with an incredibly strong focus on the type itself. This has been developing over the years and now has become at times the art itself.
Use artistic typography not just for selecting the typeface for the job, but creating art and shapes with the typeface itself.
This comes down to both the color palette and the illustration styles. There has been a throwback to much of the marketing style of the ’50s.
The usage of hand-drawn figures and primarily earth tones has made a huge resurgence in modern graphic design.
These are illustrations that show a 3D design on a 2D plane. Generally, they are a very vibrant colorful addition to any design and often used in information design.
The use of these illustrations has helped design in 2020 become more organic and alive, seeing that transition from 2D to 3D even in a poster.
Graphic Design Trends Change, but Good Design Never Does
Even with all the concepts and practices, remember a quote from Leonardo DaVinci: “Simplicity is the ultimate sophistication.” With all the graphic design trends and the practices, so much of the time, less is more in the world of graphic design.
We’ve seen the past join the present, simplicity reign supreme, and the word become an image. Take these ideas and put them to work. Trends change, but a strong design will never fail.
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