Any frequent user of the world wide web knows that it’s a rabbit hole. You can log in to your computer and emerge two hours later, having surfed through hundreds of web pages in a single sitting. This effect – one of our attention and our curiosity – is what the world of marketing and content curation is all about: interesting us enough to click on links and watch videos. If you’re hoping to get your business or personal website visited by more people, here are some of the top tips to build an audience online in 2020.
If you know who you’re trying to speak to, a targeted advert is a simple way in which to get placed in front of the very consumers you think will enjoy your website. If you’re a business, this is your ideal customer: the one that’s out likely to shop on your website. If you’re sharing a personal blog, this is anyone you think would find your writing and pictures interesting.
The key to targeting adverts successfully is to ensure there’s a return on your investment. Be careful to target adverts on a trial-and-error basis, checking what works, and A/B testing, to get your balance of investment and return just right. This is an ongoing process, but it’s sure to attract more web users to your website.
Meanwhile, your SEO is another important on-ramp to your website – be that a blog, a portfolio, a directory or a business site. SEO is simply ranking what consumers write into Google’s search bar. Your business will finish on the first page of search results, for given search terms, if you’ve curated your website right and produced a savvy and sound SEO strategy.
It’s often worth talking to SEO agencies in order to help you build out your SEO strategy, as these can require a diverse set of skills that you may not be in full possession of. Meanwhile, to reach new audiences, you should perform SEO boosts in languages other than English. Spanish is the best bet for Americans – with millions of search terms typed in the language every hour.
If you’re running a personal website, nothing can be more important than your social media pages. These are your public-facing profiles – ones that you’re able to share with the wider world to boost traffic to your site and encourage friends, relatives and contacts to explore your content.
For businesses, social media is equally as important. It’s your chance to be a little more casual and conversational with your followers and customers, bringing a little youthful vigor to your interactions. Of course, you’ll need to link heavily to your website to drive traffic from the likes of Facebook and Instagram onto your company site. Use YouTube and up-and-coming Tiktok to boost your performance on these important social media channels.
These three methods are how millions of website owners are boosting their traffic and getting more hits on their pages in 2020.