Host committee shares key metrics from Super Bowl LVII in Arizona
Just over a week after Super Bowl LVII, official numbers from events, visitors, and transportation are being reported. The Arizona Super Bowl Host Committee, along with the National Football League (NFL), the state of Arizona, and the cities of Avondale, Glendale, Goodyear, Mesa, Peoria, Phoenix, Scottsdale, Tempe, and the town of Paradise Valley, saw record-setting numbers from the week-long celebration throughout the Valley. The Arizona Super Bowl Host Committee shard key metrics from Super Bowl LVII.
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The marquee events in downtown Phoenix, including Super Bowl Experience presented by Lowe’s at Phoenix Convention Center and Hance Park, saw nearly 300,000 fans between February 4 – 5 and February 9 – 13, including nearly 25,000 fans who enjoyed the first-ever Super Bowl Watch Party presented by Verizon.
“We worked diligently with our business partners, indigenous communities, cities around the region, and the NFL to prepare for an unforgettable experience for both locals and visitors, which included hundreds of events around the Valley,” said Jay Parry, president and chief executive officer of the Arizona Super Bowl Host Committee. “The official numbers coupled with anecdotal reviews we are receiving indicate Super Bowl LVII was a phenomenal success across all fronts and a win for Arizona.”
Phoenix Sky Harbor International Airport set the record for the single busiest day on Monday, February 13, with more than 200,000 visitors traveling through the airport. The previous record set was the day after Super Bowl XLIX in 2015 with 150,000 visitors traveling in a single day. Plus, Valley Metro Rail served more than 250,000 riders throughout the week.
Additionally, the impact in communities across Arizona set records and created a long-lasting legacy. The Super Bowl Legacy Grant program distributed $2.1 million to 50 Arizona nonprofits. A robust environment and sustainability effort included dozens of greening events with more than 500 low-water usage trees and shrubs planted around the state. Plus, several beautification projects, like the largest NFL Green clean-up project removing trash and invasive snails in the lower Salt River took place around the Valley.
Also, the Business Connect program, a supplier diversity initiative with the NFL that engaged more than 200 local women, minority, veteran, and LGBTQ+-owned businesses, exceeded all pre-covid records to date. While reporting is still in process, the program is expected to close out with more than 160 contracts at a record-breaking total.
Overall, more than 6,000 credentialed media were in Arizona for the week representing more than 24 countries, and 45,000 credentialed teammates played a role in Super Bowl LVII.
Data will continue to be reported in the coming weeks, including a full economic impact report from Arizona State University later this year.